Website Archives - US Legal Marketing Group

Marketing as an Expense vs. Investment: A Year-End Mindset Shift for Law Firm Owners

Content, Email, Facebook, Google, Marketing, PPC, Reputation Management, SEO, Social Media, Website / By Hannah Dreier

Executive Summary Many law firm owners see the cost of law firm marketing as a bill to pay instead of an investment that builds long-term revenue. When you look at marketing as an investment, you start making decisions that support growth instead of quick fixes. This shift helps you attract better leads, strengthen your reputation, […]

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Year-End Marketing Checkup: 6 Metrics Every Family Law Firm Should Review Before 2026

Business Development, Content, Email, Facebook, Google, Marketing, PPC, Reputation Management, Sales, SEO, Social Media, Website / By Morgan Szarka

Executive Summary Before you finalize your goals for 2026, it’s worth taking a step back to look at how your law firm marketing actually performed this year. Did your efforts bring in qualified leads? Were you spending too much to get new clients? In this blog, we break down six key law firm marketing metrics

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The Law Firm’s Holiday Marketing Playbook: Stay Visible While Competitors Go Quiet

Email, Facebook, Google, Marketing, PPC, SEO, Social Media, Website / By Hannah Dreier

Executive Summary The holiday season is one of the busiest times of the year for attorneys. You are closing out cases, preparing for the new year, juggling family commitments, and trying to keep the firm running. Law firm marketing is often the first thing to slip, but visibility drops the moment you stop showing up,

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Harvesting Leads: How to Turn Prospects into Paying Clients

Email, Facebook, Google, Marketing, PPC, SEO, Social Media, Technology, Website / By Morgan Szarka

Executive Summary For many law firms, generating leads is only half the battle. The real challenge lies in turning those leads into paying clients. Effective law firm lead conversion requires a coordinated strategy that connects intake, communication, and client experience. This blog outlines how divorce and family law firms can strengthen their conversion systems through

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The Future of Law Firm Marketing: What to Expect in 2026

Email, Facebook, Google, Marketing, PPC, SEO, Social Media, Technology, Website / By Brooke Mathieu

Executive Summary The legal marketing landscape is evolving faster than ever. By 2026, law firms that invest in automation, data integration, and authentic content will set the standard for growth. Paid search will rely heavily on first-party data and machine learning, SEO will shift toward conversational and multimodal search, social media will favor video and

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The Busy Lawyer’s Guide to Marketing

Content, Email, Google, Marketing, SEO, Social Media, Website / By Hannah Dreier

Executive Summary Running a law firm is more than a full-time job. Between court appearances, client meetings, and managing a team, most attorneys don’t have hours to spend learning about marketing. But the truth is, law firm marketing isn’t optional if you want high-quality leads, steady revenue, and a growing practice. The good news is

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Is AI Haunting Your Law Firm’s SEO?

Content, Marketing, SEO, Technology, Website / By Brooke Mathieu

Executive Summary Is AI quietly stealing clients from your law firm before they even reach your website? Google’s AI-powered search features now provide answers before users ever click. For attorneys, it can feel like a ghost haunting hard-earned SEO results. This blog explains how AI is reshaping law firm SEO, why your traffic may be

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The Hidden Dangers of Overusing AI in Your Law Firm

Google, Marketing, SEO, Technology, Website / By Morgan Szarka

Executive Summary AI in law firms is becoming a powerful tool for streamlining operations and scaling marketing. However, when overused, it creates serious risks, including inaccurate legal work, ethical compliance issues, confidentiality concerns, generic marketing content, SEO penalties, and wasted ad spend. This blog explores the most common dangers of relying too heavily on AI

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