Executive Summary Before you finalize your goals for 2026, it’s worth taking a step back to look at how your law firm marketing actually performed this year. Did your efforts bring in qualified leads? Were you spending too much to get new clients? In this blog, we break down six key law firm marketing metrics […]
Year-End Marketing Checkup: 6 Metrics Every Family Law Firm Should Review Before 2026 Read More
Executive Summary The holiday season is one of the busiest times of the year for attorneys. You are closing out cases, preparing for the new year, juggling family commitments, and trying to keep the firm running. Law firm marketing is often the first thing to slip, but visibility drops the moment you stop showing up,
The Law Firm’s Holiday Marketing Playbook: Stay Visible While Competitors Go Quiet Read More
Executive Summary For many law firms, generating leads is only half the battle. The real challenge lies in turning those leads into paying clients. Effective law firm lead conversion requires a coordinated strategy that connects intake, communication, and client experience. This blog outlines how divorce and family law firms can strengthen their conversion systems through
Harvesting Leads: How to Turn Prospects into Paying Clients Read More
Executive Summary The legal marketing landscape is evolving faster than ever. By 2026, law firms that invest in automation, data integration, and authentic content will set the standard for growth. Paid search will rely heavily on first-party data and machine learning, SEO will shift toward conversational and multimodal search, social media will favor video and
The Future of Law Firm Marketing: What to Expect in 2026 Read More
Executive Summary Running a law firm is more than a full-time job. Between court appearances, client meetings, and managing a team, most attorneys don’t have hours to spend learning about marketing. But the truth is, law firm marketing isn’t optional if you want high-quality leads, steady revenue, and a growing practice. The good news is
The Busy Lawyer’s Guide to Marketing Read More
Executive Summary Is AI quietly stealing clients from your law firm before they even reach your website? Google’s AI-powered search features now provide answers before users ever click. For attorneys, it can feel like a ghost haunting hard-earned SEO results. This blog explains how AI is reshaping law firm SEO, why your traffic may be
Is AI Haunting Your Law Firm’s SEO? Read More
Executive Summary AI in law firms is becoming a powerful tool for streamlining operations and scaling marketing. However, when overused, it creates serious risks, including inaccurate legal work, ethical compliance issues, confidentiality concerns, generic marketing content, SEO penalties, and wasted ad spend. This blog explores the most common dangers of relying too heavily on AI
The Hidden Dangers of Overusing AI in Your Law Firm Read More
Executive Summary Topical authority is the digital equivalent of legal precedent — a record of consistent, connected content that builds credibility with both search engines and clients. For law firms, especially in divorce and family law, it’s the difference between ranking on page one or being overlooked. At US Legal Marketing Group, we don’t just
Why Topical Authority is the Digital Equivalent of Legal Precedent Read More
