Morgan Szarka

Morgan Szarka is our Content Marketing Specialist. With a passion for the legal industry, Morgan is able to create meaningful content to help law firms elevate their digital presence.

Morgan Szarka
Stop Losing Leads: Why Your Law Firm Website Isn’t Converting (and How to Fix It)

Stop Losing Leads: Why Your Law Firm Website Isn’t Converting (and How to Fix It)

Marketing, SEO, Website / By

Executive Summary Is your law firm website attracting visitors but failing to turn them into clients? If so, you are not alone. Many divorce and family law firms face this challenge, often despite significant investments in marketing. This blog explores why law firm websites fall short on conversions and provides actionable solutions. From weak calls […]

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Law Firm AI BS – The Truth About Artificial Intelligence for Lawyers

Law Firm AI BS – The Truth About Artificial Intelligence for Lawyers

Marketing, Reputation Management, Technology / By

Artificial intelligence for lawyers is evolving fast. We now live in a world where you’re scrolling through LinkedIn, wondering whether the person in that video is a real person or an AI-generated avatar. And every week, a new law firm AI tool is marketed to attorneys with bold claims: automated intake, hands-free marketing, smarter case

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Content Decay: Why Your Top-Performing Pages Might Be Losing Traffic

Content Decay: Why Your Top-Performing Pages Might Be Losing Traffic

Content, Marketing, SEO, Website / By

Your law firm’s website may have once had a blog post or service page that brought in a steady stream of leads. But if you’ve noticed traffic has dropped and you’re not sure why. Your law firm’s websitecould be experiencing content decay. Understanding content decay and the reasons for organic traffic loss can help you

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Why Your Lowest-Paid Employee Might Be the Most Valuable Person in Your Law Firm

Why Your Lowest-Paid Employee Might Be the Most Valuable Person in Your Law Firm

Business Development, Email, Marketing, Reputation Management, Sales / By

When considering the backbone of a successful law firm, it is easy to assume that leadership or experienced attorneys hold the crown. Yet, law firm intake specialists—or even the receptionist answering the phones—are often overlooked. In reality, they have one of the most critical roles in the client acquisition process. Acting as the first point

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5 Legal Marketing Strategies Your Law Firm Should Focus on in 2025

5 Legal Marketing Strategies Your Law Firm Should Focus on in 2025

Content, Email, Google, Marketing, PPC, SEO, Social Media, Website / By

The legal industry is evolving, and staying competitive in 2025 means adopting innovative legal marketing strategies while refining proven methods. Law firms aiming to strengthen their legal marketing efforts should focus on client retention, increasing visibility, and leveraging emerging trends to be successful in 2025. Here are five essential legal marketing strategies to keep your

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Content That Connects: Why Relatability is Key in Business Marketing

Content That Connects: Why Relatability is Key in Business Marketing

Content, Marketing, Social Media / By

AI has completely changed digital content creation, increasing both the volume of information produced and the efficiency at which it’s created. However, this surge of content has also led to information overload, making it harder for brands to stand out. In business marketing, there has always been a need to find a balance between crafting

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