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LSAs vs. Google Ads for splitting a fixed family law marketing budget

LSAs or Google Ads? How to Split a Fixed Family Law Budget Between Them

Google, Marketing, PPC / By

Key Takeaways For established family law firms with a competitive review profile, we typically start with an 80/20 split favoring Google Search Ads, then adjust based on performance. Cost per lead should not determine budget allocation by itself. Lead quality, consultations, retained clients, and cost per retained client provide a much better picture of which

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Cost Per Signed Case: The Only Family Law Marketing Metric That Matters

Cost Per Signed Case: The Only Family Law Marketing Metric That Matters

Content, Facebook, Google, Marketing, PPC, Website / By

Key Takeaways Cost per signed case tells you what your family law marketing actually returns, not just what it costs to run. Popular marketing metrics like clicks, impressions, and website traffic look good on a report but rarely tell you if your firm is growing. Once you know your cost per signed case, you can

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The Divorce Ad Copy That Converts (And the Kind That Repels)

The Divorce Ad Copy That Converts (And the Kind That Repels)

Facebook, Google, Marketing, PPC, Social Media / By

Key Takeaways Divorce ad copy converts when it speaks to what a prospective client is actually feeling and thinking, not just what your firm has accomplished. The best ads for law firms build trust first and ask for action second. Meta, Google, and LinkedIn each call for a different approach, but every platform rewards messaging

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The Content Mistake Every Law Firm is Making

The Content Mistake Every Law Firm Is Making (And Why It’s Getting Worse)

Content, Google, Marketing, SEO / By

A few months ago, Colorado Legal Group published a page targeting Air Force families in Colorado Springs facing custody cases. It included video, in-depth legal analysis specific to military custody law, client reviews from people who had been in that exact situation, and a recommendation from Google. It was not a practice area overview. It

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How Much Do Google Ads Cost for Family Law & Divorce Attorneys in 2026?

How Much Do Google Ads Cost for Family Law & Divorce Attorneys in 2026?

Google, Marketing, PPC / By

Key Takeaways Family law CPCs typically run $8–$75 and cost per lead $30–$185+, driven by high case lifetime value, urgent/emotional search intent, and local competition. A sustainable monthly budget usually falls between $5,000 and $12,000+, though market size and case mix can push that as low as $3,000 or as high as $45,000. Lowering cost

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