Key Takeaways PMax Is Only as Smart as What You Feed It Performance Max optimizes toward whatever conversion signal you give it. Without a tight definition of what qualifies as a real lead, Google’s algorithm will happily fill your funnel with low-value inquiries that waste your budget and your team’s time. Simpler Structure Wins More […]
How Divorce Law Firms Are Generating Better Cases with Performance Max Read More
As digital marketing evolves rapidly, family law firms must adapt to stay competitive. Combining SEO and PPC is the key to building a robust online presence. The importance of managing and growing your digital footprint for your divorce and family law firm has become a reality for most law firms. The question we continue to
How SEO and PPC Work Together to Grow Your Family Law Firm Read More
MozCon is widely regarded as one of, if not the best SEO conference for digital marketers. With the latest trends and strategies in the ever-evolving world of SEO, AI, Google, and social media, I’m excited to share some of my favorite things I learned at this year’s MozCon conference. The AI Revolution Last year we
In 2023, having a strong digital presence is crucial for all businesses, this is especially true for law firms. Google Analytics 4 (GA4) is a powerful tool you can leverage to track website performance and make data-driven decisions about your law firm. Google announced that Universal Analytics will no longer process data come July 1st,
Transitioning Into Google Analytics 4 for Law Firms Read More
In a world that is always evolving due to technology and Google itself, these are 2025’s top 5 Google paid search trends for attorneys to be aware of. Audience Targeting When dealing with one of the highest-cost industries for the average cost per click, your ad spend should be heavily invested in the right audience.
2025’s Top 5 Google Paid Search Trends for Attorneys Read More
One thing for certain is that continued education and learning is necessary to stay relevant in any industry. Having the ability to attend seminars, online classes, webinars, and national conferences is a great way to advance your professional acumen. I had the opportunity to attend the Digital Summit in Seattle, Washington, this month and want
3 Things I Learned at Digital Summit in Seattle That Are Applicable to Your Law Firm Read More
