David Davis

David Davis is the Director of Search Engine Marketing at US Legal Marketing Group. With years of experience working in Google Ads specifically for attorneys, he specializes in capturing highly qualified marketing leads through a data-driven and efficient approach.

David Davis
LSAs vs. Google Ads for splitting a fixed family law marketing budget

LSAs or Google Ads? How to Split a Fixed Family Law Budget Between Them

Google, Marketing, PPC / By

Key Takeaways For established family law firms with a competitive review profile, we typically start with an 80/20 split favoring Google Search Ads, then adjust based on performance. Cost per lead should not determine budget allocation by itself. Lead quality, consultations, retained clients, and cost per retained client provide a much better picture of which

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How Much Do Google Ads Cost for Family Law & Divorce Attorneys in 2026?

How Much Do Google Ads Cost for Family Law & Divorce Attorneys in 2026?

Google, Marketing, PPC / By

Key Takeaways Family law CPCs typically run $8–$75 and cost per lead $30–$185+, driven by high case lifetime value, urgent/emotional search intent, and local competition. A sustainable monthly budget usually falls between $5,000 and $12,000+, though market size and case mix can push that as low as $3,000 or as high as $45,000. Lowering cost

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How Divorce Law Firms Are Generating Better Cases with Performance Max

How Divorce Law Firms Are Generating Better Cases with Performance Max

Google, Marketing, PPC / By

Key Takeaways PMax Is Only as Smart as What You Feed It Performance Max optimizes toward whatever conversion signal you give it. Without a tight definition of what qualifies as a real lead, Google’s algorithm will happily fill your funnel with low-value inquiries that waste your budget and your team’s time. Simpler Structure Wins More

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4-key-takeaways-from-the-best-seo-conference-mozcon-2023-ai-google-social-media-and-seo

4 Key Takeaways From the Best SEO Conference MozCon 2023: AI, Google, Social Media, and SEO

Business Development, Content, Facebook, Google, SEO, Social Media / By

MozCon is widely regarded as one of, if not the best SEO conference for digital marketers. With the latest trends and strategies in the ever-evolving world of SEO, AI, Google, and social media, I’m excited to share some of my favorite things I learned at this year’s MozCon conference.  The AI Revolution Last year we

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