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Check out the latest news and insights from US Legal Marketing Group Marketing.
The Content Mistake Every Law Firm Is Making (And Why It’s Getting Worse)
A few months ago, Colorado Legal Group published a page targeting Air Force families in Colorado Springs facing custody cases. It included video, in-depth legal analysis specific to military custody law, client reviews from people who had been in that exact situation, and a recommendation from Google. It was not ...
11 Best AI Tools for Divorce Lawyers in 2026
Key Takeaways Match the tool to the job, not the hype. Research tools (CoCounsel, Vincent, Lexis+, Legora), contract tools (Spellbook, Gavel), practice management (Clio Duo, Smokeball, MyCase IQ), and marketing/intake (Merlin) solve different problems. Most firms will end up running two or three of these, not one. Firm size still ...
How Much Do Google Ads Cost for Family Law & Divorce Attorneys in 2026?
Key Takeaways Family law CPCs typically run $8–$75 and cost per lead $30–$185+, driven by high case lifetime value, urgent/emotional search intent, and local competition. A sustainable monthly budget usually falls between $5,000 and $12,000+, though market size and case mix can push that as low as $3,000 or as ...
How Law Firms Actually Get Clients from Social Media
Key Takeaways Social media marketing works for law firms when it is built around trust and visibility, not just posting for the sake of posting. The firms generating real leads from social media are showing up consistently, using video, and making it easy for potential clients to take the next ...
Claude for Divorce Lawyers: Prompts and How to Use
Key Takeaways Redact before you paste. Client names, kids’ names, account numbers, dollar figures. Swap in placeholders before anything sensitive goes into an AI tool. Claude isn’t a robot lawyer — it’s an assistant for the repetitive work around your cases, not a substitute for legal judgment. It’s not one-size-fits-all ...
What Is Performance Max, and Does It Work for Divorce Law Firms?
Key Takeaways Performance Max is not a standalone solution. It works for divorce and family law firms when it runs alongside Search PPC, Local Services Ads, and SEO, not instead of them. The firms that lose money on PMax are not failing because of the product. They are failing because ...