Blog
Check out the latest news and insights from US Legal Marketing Group Marketing.
LSAs or Google Ads? How to Split a Fixed Family Law Budget Between Them
Key Takeaways For established family law firms with a competitive review profile, we typically start with an 80/20 split favoring Google Search Ads, then adjust based on performance. Cost per lead should not determine budget allocation by itself. Lead quality, consultations, retained clients, and cost per retained client provide a ...
Cost Per Signed Case: The Only Family Law Marketing Metric That Matters
Key Takeaways Cost per signed case tells you what your family law marketing actually returns, not just what it costs to run. Popular marketing metrics like clicks, impressions, and website traffic look good on a report but rarely tell you if your firm is growing. Once you know your cost ...
The Divorce Ad Copy That Converts (And the Kind That Repels)
Key Takeaways Divorce ad copy converts when it speaks to what a prospective client is actually feeling and thinking, not just what your firm has accomplished. The best ads for law firms build trust first and ask for action second. Meta, Google, and LinkedIn each call for a different approach, ...
Could Your Firm Survive Losing Its Top Paralegal Tomorrow?
Key Takeaways Losing a top paralegal costs far more than a job posting, recruiting, ramp-up. Lost productivity typically runs $30,000–$50,000 per hire. Turnover isn’t a fringe risk: voluntary turnover among non-attorney legal staff is climbing, and roughly 38% of paralegals nationally say they’re actively looking elsewhere right now. Firms that ...
How to Improve Conversion Rates on Law Firm Landing Pages
Key Takeaways Most law firm landing pages lose potential clients not because of bad traffic, but because the page itself fails to convert visitors into leads. To improve conversion rates, law firm landing pages need a clear headline, a single focused call to action, and trust signals that make potential ...