Business Development

How Google’s AI Overviews Are Disrupting Law Firm SEO And What to Do About It

How Google’s AI Overviews Are Disrupting Law Firm SEO And What to Do About It

Marketing, Technology / By

Executive Summary Google’s new AI Overviews are starting to reshape how people interact with search results and law firms need to pay attention. These summaries often appear at the very top of the results page, answering queries without requiring users to click through to a website. That means fewer opportunities for law firms to capture […]

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Law Firm AI BS – The Truth About Artificial Intelligence for Lawyers

Law Firm AI BS – The Truth About Artificial Intelligence for Lawyers

Marketing, Reputation Management, Technology / By

Artificial intelligence for lawyers is evolving fast. We now live in a world where you’re scrolling through LinkedIn, wondering whether the person in that video is a real person or an AI-generated avatar. And every week, a new law firm AI tool is marketed to attorneys with bold claims: automated intake, hands-free marketing, smarter case

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Can I Do My Own Law Firm Marketing? What Works and When to Hire an Expert

Can I Do My Own Law Firm Marketing? What Works and When to Hire an Expert

Business Development, Marketing / By

Running a successful law firm requires more than just delivering great legal services—it also means mastering law firm marketing, standing out from local competitors, and creating a strong digital presence. From attracting new clients to staying top-of-mind with former ones, marketing plays a critical role in growing your legal practice. But here’s the big question:

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CRM mistakes for law firms

The CRM Mistakes Costing Your Law Firm Clients (And How to Fix Them)

Email, Marketing, Technology / By

As the CRM & Email Marketing Specialist for US Legal Marketing Group, I’ve seen firsthand how powerful a well-managed CRM can be for law firms—especially those in the family law space. But I’ve also seen the flipside: firms investing in a shiny CRM tool, only to end up frustrated, overwhelmed, and wondering why it’s not

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what is the dead internet theory

What the Dead Internet Theory Means for Legal Digital Marketing

Business Development, Email, Marketing, Reputation Management, Sales / By

Picture this: You’re scrolling through your favorite legal forum, catching up on the latest custody battles and property division laws, when suddenly, you realize something unsettling—every comment, every article, every “person” you interact with online might not actually be… well, real. Welcome to the Dead Internet Theory, a bizarre yet oddly fascinating conspiracy that suggests

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Why Your Lowest-Paid Employee Might Be the Most Valuable Person in Your Law Firm

Why Your Lowest-Paid Employee Might Be the Most Valuable Person in Your Law Firm

Business Development, Email, Marketing, Reputation Management, Sales / By

When considering the backbone of a successful law firm, it is easy to assume that leadership or experienced attorneys hold the crown. Yet, law firm intake specialists—or even the receptionist answering the phones—are often overlooked. In reality, they have one of the most critical roles in the client acquisition process. Acting as the first point

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