Brooke Mathieu

Brooke Mathieu is the Director of Marketing and Brand Strategy for US Legal Marketing Group providing expertise in branding and digital experience. From design to execution she provides a creative perspective on creating unique and memorable content.

Brooke Mathieu
Could-Your-Firm-Survive-Losing-Its-Top-Paralegal-Tomorrow

Could Your Firm Survive Losing Its Top Paralegal Tomorrow?

Business Development, Marketing / By

Key Takeaways Losing a top paralegal costs far more than a job posting, recruiting, ramp-up. Lost productivity typically runs $30,000–$50,000 per hire. Turnover isn’t a fringe risk: voluntary turnover among non-attorney legal staff is climbing, and roughly 38% of paralegals nationally say they’re actively looking elsewhere right now. Firms that recover quickly share a few

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Best-AI-Tools-for-Divorce-Lawyers

11 Best AI Tools for Divorce Lawyers in 2026

Marketing, Technology / By

Key Takeaways Match the tool to the job, not the hype. Research tools (CoCounsel, Vincent, Lexis+, Legora), contract tools (Spellbook, Gavel), practice management (Clio Duo, Smokeball, MyCase IQ), and marketing/intake (Merlin) solve different problems. Most firms will end up running two or three of these, not one. Firm size still determines the right fit. Solo

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Claude-for-Divorce-Lawyers-Prompts-and-How-to-Use

Claude for Divorce Lawyers: Prompts and How to Use

Content, Marketing / By

Key Takeaways Redact before you paste. Client names, kids’ names, account numbers, dollar figures. Swap in placeholders before anything sensitive goes into an AI tool. Claude isn’t a robot lawyer — it’s an assistant for the repetitive work around your cases, not a substitute for legal judgment. It’s not one-size-fits-all AI. Claude tends to hold

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THE 2026 LEGAL CONSUMERWhat Today's Clients Expect That Firms Aren't Delivering

THE 2026 LEGAL CONSUMER: What Today’s Clients Expect That Firms Aren’t Delivering

Google, Marketing, PPC / By

Key Takeaways The firms winning new clients in 2026 aren’t necessarily the most experienced. They’re the most accessible and responsive Clients now vet attorneys the same way they vet restaurants: online reviews, social media presence, and website quality decide before you ever speak to them Most client loss happens silently, people don’t complain, they just

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The Law Firm Marketing Flywheel How SEO, Paid Ads, and Social Actually Work Together

The Law Firm Marketing Flywheel: How SEO, Paid Ads, and Social Actually Work Together

Content, Marketing, PPC, SEO, Social Media / By

Key Insights Law firm marketing works best as a system, not separate tactics. SEO builds long-term visibility, paid ads create immediate opportunities, and social media builds trust that helps prospects choose your firm. Most legal clients need multiple touchpoints before converting. A prospect may see an ad, Google your firm later, read reviews, watch videos,

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Is Brand Authority More Powerful Than Keywords

Is Brand Authority More Powerful Than Keywords? (And Why AI Thinks So)

Content, Marketing, SEO / By

Key Insights Brand Authority vs Keywords is becoming a central debate in modern SEO, especially as AI-powered search tools prioritize trusted sources rather than just keyword matches. AIO for law firms (AI Optimization) focuses on building credibility, expertise, and structured content so AI systems can confidently reference your firm when generating answers. Keywords still matter,

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Paid Awards vs. Paid Directories: How AI Search Actually Evaluates Law Firms

Paid Awards vs. Paid Directories: How AI Search Actually Evaluates Law Firms

Marketing / By

Key Insights for Law Firms AI search sources directories far more often than awards.Directories provide structured, verifiable information that AI systems rely on when generating search results and overviews. Awards influence client trust, not AI rankings.Awards strengthen brand credibility, but they do not meaningfully impact AI visibility unless they include a directory-style profile. Intentional spend

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Law Firm Branding in 2026. Why Chasing Leads Is Holding Firms Back

Law Firm Branding in 2026. Why Chasing Leads Is Holding Firms Back

Content, Marketing, SEO, Social Media, Website / By

Executive Summary In 2026, many family law firms are doing what they were told would drive growth. They run ads, generate inquiries, and stay busy. Yet growth still feels inconsistent. Costs are rising, competition feels heavier, and it is harder to predict results month to month. The firms seeing steadier progress are not abandoning lead

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