Brooke Mathieu

Brooke Mathieu is the Director of Marketing and Brand Strategy for US Legal Marketing Group providing expertise in branding and digital experience. From design to execution she provides a creative perspective on creating unique and memorable content.

Brooke Mathieu
12 Social Media Tips That Set Your Law Firm Up for a Strong New Year

12 Social Media Tips That Set Your Law Firm Up for a Strong New Year

Email, Facebook, Google, Marketing, PPC, SEO, Social Media, Technology, Website / By

Executive Summary Many law firms lose potential clients because their social media presence is inconsistent, unclear, or not guided by a strategy. Social platforms influence how people view your firm and how quickly they decide to reach out for help. This guide shares twelve social media tips for law firms that improve visibility, strengthen credibility, […]

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The Future of Law Firm Marketing What to Expect

The Future of Law Firm Marketing: What to Expect in 2026

Email, Facebook, Google, Marketing, PPC, SEO, Social Media, Technology, Website / By

Executive Summary The legal marketing landscape is evolving faster than ever. By 2026, law firms that invest in automation, data integration, and authentic content will set the standard for growth. Paid search will rely heavily on first-party data and machine learning, SEO will shift toward conversational and multimodal search, social media will favor video and

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Is AI Haunting Your Law Firm’s SEO

Is AI Haunting Your Law Firm’s SEO?

Content, Marketing, SEO, Technology, Website / By

Executive Summary Is AI quietly stealing clients from your law firm before they even reach your website? Google’s AI-powered search features now provide answers before users ever click. For attorneys, it can feel like a ghost haunting hard-earned SEO results. This blog explains how AI is reshaping law firm SEO, why your traffic may be

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Why Social Media for Law Firms Is More Important Than Ever in the Age of AI

Why Social Media for Law Firms Is More Important Than Ever in the Age of AI

Content, Facebook, Marketing, SEO, Social Media, Technology / By

Executive Summary In 2025, the way potential clients discover and evaluate law firms is rapidly changing. Artificial intelligence (AI) tools like Google’s AI Overviews now summarize legal information directly on search pages, reducing website traffic. Traditional SEO alone can no longer guarantee visibility. Social media for law firms has become a critical channel for building

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Are You Feeding the Algorithm or Serving Your Audience?

Are You Feeding the Algorithm or Serving Your Audience?

Content, Marketing, Technology / By

Executive Summary With the evolution of digital marketing, law firms often feel pressure to produce high volumes of legal content to satisfy the algorithm— churning out keyword-rich blogs, short-form videos, and trending posts to stay visible online. But there’s a critical question every legal marketer and law firm owner must ask themselves: Are you creating

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How Google’s AI Overviews Are Disrupting Law Firm SEO And What to Do About It

How Google’s AI Overviews Are Disrupting Law Firm SEO And What to Do About It

Marketing, Technology / By

Executive Summary Google’s new AI Overviews are starting to reshape how people interact with search results and law firms need to pay attention. These summaries often appear at the very top of the results page, answering queries without requiring users to click through to a website. That means fewer opportunities for law firms to capture

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How Google’s AI Overviews Are Disrupting Law Firm SEO And What to Do About It

How Google’s AI Overviews Are Disrupting Law Firm SEO And What to Do About It

Marketing, Technology / By

Executive Summary Google’s new AI Overviews are starting to reshape how people interact with search results and law firms need to pay attention. These summaries often appear at the very top of the results page, answering queries without requiring users to click through to a website. That means fewer opportunities for law firms to capture

How Google’s AI Overviews Are Disrupting Law Firm SEO And What to Do About It Read More