Key takeaways Organic key events are the metric to watch, and they are leads, not cases. In Google Analytics 4, a key event from organic search is a phone call or a completed contact form, someone raising a hand, not yet a signed client. You can estimate your own number in about ten minutes. Multiply […]
How Many Cases Can SEO Generate for a Law Firm? Read More
A few months ago, Colorado Legal Group published a page targeting Air Force families in Colorado Springs facing custody cases. It included video, in-depth legal analysis specific to military custody law, client reviews from people who had been in that exact situation, and a recommendation from Google. It was not a practice area overview. It
The Content Mistake Every Law Firm Is Making (And Why It’s Getting Worse) Read More
Key Takeaways Match the tool to the job, not the hype. Research tools (CoCounsel, Vincent, Lexis+, Legora), contract tools (Spellbook, Gavel), practice management (Clio Duo, Smokeball, MyCase IQ), and marketing/intake (Merlin) solve different problems. Most firms will end up running two or three of these, not one. Firm size still determines the right fit. Solo
11 Best AI Tools for Divorce Lawyers in 2026 Read More
Key Takeaways Family law CPCs typically run $8–$75 and cost per lead $30–$185+, driven by high case lifetime value, urgent/emotional search intent, and local competition. A sustainable monthly budget usually falls between $5,000 and $12,000+, though market size and case mix can push that as low as $3,000 or as high as $45,000. Lowering cost
How Much Do Google Ads Cost for Family Law & Divorce Attorneys in 2026? Read More
Key Takeaways Social media marketing works for law firms when it is built around trust and visibility, not just posting for the sake of posting. The firms generating real leads from social media are showing up consistently, using video, and making it easy for potential clients to take the next step. Marketing for law firms
How Law Firms Actually Get Clients from Social Media Read More
Key Takeaways Redact before you paste. Client names, kids’ names, account numbers, dollar figures. Swap in placeholders before anything sensitive goes into an AI tool. Claude isn’t a robot lawyer — it’s an assistant for the repetitive work around your cases, not a substitute for legal judgment. It’s not one-size-fits-all AI. Claude tends to hold
Claude for Divorce Lawyers: Prompts and How to Use Read More
Key Takeaways Performance Max is not a standalone solution. It works for divorce and family law firms when it runs alongside Search PPC, Local Services Ads, and SEO, not instead of them. The firms that lose money on PMax are not failing because of the product. They are failing because of bad conversion data, missing
What Is Performance Max, and Does It Work for Divorce Law Firms? Read More
Key Takeaways Divorce law is YMYL. Google holds legal content to its strictest quality standards, meaning thin, unverified, or uncredentialed pages get demoted, not just outranked. E-E-A-T is your competitive edge. Firms that clearly demonstrate attorney authorship, real credentials, and original client-informed content consistently outperform those that don’t. Trust signals are table stakes. Author bios
What is E-E-A-T and YMYL for Divorce Law Firms? Read More
