Social Media Archives - US Legal Marketing Group

Why Social Media for Law Firms Is More Important Than Ever in the Age of AI

Content, Facebook, Marketing, SEO, Social Media, Technology / By Brooke Mathieu

Executive Summary In 2025, the way potential clients discover and evaluate law firms is rapidly changing. Artificial intelligence (AI) tools like Google’s AI Overviews now summarize legal information directly on search pages, reducing website traffic. Traditional SEO alone can no longer guarantee visibility. Social media for law firms has become a critical channel for building […]

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7 Marketing Mistakes That Are Costing Your Law Firm Clients Right Now

Content, Email, Marketing, PPC, Reputation Management, SEO, Social Media, Website / By Morgan Szarka

Executive Summary Legal expertise alone isn’t enough to grow a thriving law firm anymore. In today’s digital-first world, you need smart, strategic, and consistent marketing for law firms to stay visible, build trust, and convert leads into paying clients. The problem is most law firm owners are making marketing mistakes that are quietly draining their

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8 Social Media Myths Law Firm Owners Still Believe (And How They’re Hurting Your Firm)

Marketing, Social Media / By Hannah Dreier

Social media isn’t a fad—it’s a critical part of how clients find and evaluate law firms today. But many law firm owners are still clinging to outdated beliefs that keep their social media presence stuck in neutral—or worse, damaging their brand. If you’re not seeing results from your firm’s social strategy, chances are you’re falling

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Lights, Camera, Growth: Best Practices for Filming Reels That Stop the Scroll

Content, Marketing, Social Media / By Hannah Dreier

In today’s digital age, short-form video content has become one of the most effective tools for law firms looking to build their brand, attract clients, and establish authority. Incorporating Reels in your social media strategy can give your law firm a unique opportunity to connect with potential clients in a way that’s personal, informative, and

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How Organic Content Can Help Your Law Firm Get Clients

Content, Marketing, PPC, Reputation Management, SEO, Social Media, Website / By Morgan Szarka

Law firms that want to attract and convert more clients need a well-rounded marketing strategy that combines both organic content and paid marketing. While paid advertising can put your firm in front of the right audience, it’s organic content that builds trust and convinces potential clients to choose your firm over your competitors. At US

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Meta Just Changed the Rule Is Your Law Firm’s Social Media in Trouble?

Meta Just Changed the Rules… Is Your Law Firm’s Social Media in Trouble?

Marketing, Social Media / By Brooke Mathieu

If your law firm relies on Facebook and Instagram ads for lead generation, brace yourself—Meta has rolled out major changes that could impact your law firm’s marketing strategy. From stricter ad restrictions to the end of third-party fact-checking, these updates may lead to ad rejections, increased compliance hurdles, and even account suspensions if you’re not

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The Impact of a TikTok Ban in the United States: What Happens Next?

Marketing, Social Media / By Brooke Mathieu

Since its conception, TikTok has faced multiple threats of being banned in the United States. These attempts stem from concerns about data privacy and national security, primarily due to the platform’s ties to China. While earlier attempts to ban TikTok were ultimately unsuccessful, the proposed ban set to take effect on January 19, 2025, is

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5 Legal Marketing Strategies Your Law Firm Should Focus on in 2025

Content, Email, Google, Marketing, PPC, SEO, Social Media, Website / By Morgan Szarka

The legal industry is evolving, and staying competitive in 2025 means adopting innovative legal marketing strategies while refining proven methods. Law firms aiming to strengthen their legal marketing efforts should focus on client retention, increasing visibility, and leveraging emerging trends to be successful in 2025. Here are five essential legal marketing strategies to keep your

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