Executive Summary The legal marketing landscape is evolving faster than ever. By 2026, law firms that invest in automation, data integration, and authentic content will set the standard for growth. Paid search will rely heavily on first-party data and machine learning, SEO will shift toward conversational and multimodal search, social media will favor video and […]
The Future of Law Firm Marketing: What to Expect in 2026 Read More
Executive Summary Over the years, we’ve reviewed more Google Ads accounts than I care to count, and for too many law firms, the results are terrifying: High spend, low ROI Intake teams buried in junk leads Campaigns on autopilot with no accountability It’s a recurring terror we call The Nightmare on PPC Street. And it’s not
Nightmare on PPC Street Read More
Executive Summary OpenAI’s upcoming AI Browser, rumored to be called “Aura,” could reshape how people search and interact online. Instead of relying on search results like Chrome, the OpenAI browser is expected to use AI agents, ChatGPT-5, and advanced features to give users quick, direct answers without needing to choose different models or visit multiple
Could OpenAI’s Rumored Browser Be a Chrome-Killer? Read More
Executive Summary Legal expertise alone isn’t enough to grow a thriving law firm anymore. In today’s digital-first world, you need smart, strategic, and consistent marketing for law firms to stay visible, build trust, and convert leads into paying clients. The problem is most law firm owners are making marketing mistakes that are quietly draining their
7 Marketing Mistakes That Are Costing Your Law Firm Clients Right Now Read More
When divorce and family law firms start investing in digital marketing, a question that often comes up is: If I’m running Google Ads, do I still need SEO? It’s a fair question—after all, Google Ads can get your firm to the top of search results quickly. The short answer is yes, SEO for law firms
Does SEO Still Matter if You’re Running Google Ads? Read More
Law firms that want to attract and convert more clients need a well-rounded marketing strategy that combines both organic content and paid marketing. While paid advertising can put your firm in front of the right audience, it’s organic content that builds trust and convinces potential clients to choose your firm over your competitors. At US
How Organic Content Can Help Your Law Firm Get Clients Read More
The legal industry is evolving, and staying competitive in 2025 means adopting innovative legal marketing strategies while refining proven methods. Law firms aiming to strengthen their legal marketing efforts should focus on client retention, increasing visibility, and leveraging emerging trends to be successful in 2025. Here are five essential legal marketing strategies to keep your
5 Legal Marketing Strategies Your Law Firm Should Focus on in 2025 Read More
It’s hard to believe, but I’ve been using Google Ads to generate clients for my law firms for 20 years. Back in the early 2000s, I made a leap of faith, transitioning my marketing from the physical Yellow Pages to online advertising. Looking back, it’s one of the most transformative decisions I ever made for
$2,500,000 Spent on Google Ads for Law Firms in 2024 and the Lessons Learned Read More
