Executive Summary Over the years, we’ve reviewed more Google Ads accounts than I care to count, and for too many law firms, the results are terrifying: High spend, low ROI Intake teams buried in junk leads Campaigns on autopilot with no accountability It’s a recurring terror we call The Nightmare on PPC Street. And it’s not […]
Nightmare on PPC Street Read More
Executive Summary Online reputation is one of the most valuable assets your law firm owns. However, it’s also one of the easiest targets for bad actors. Law firms that are receiving spam reviews or gaining spam leads from bots are a growing problem that can quietly undermine your marketing strategy. Fake reviews can scare away
Trick or Trap? How Spam Reviews and Bots Can Cost Your Firm Read More
Executive Summary Running a law firm is more than a full-time job. Between court appearances, client meetings, and managing a team, most attorneys don’t have hours to spend learning about marketing. But the truth is, law firm marketing isn’t optional if you want high-quality leads, steady revenue, and a growing practice. The good news is
The Busy Lawyer’s Guide to Marketing Read More
Executive Summary AI in law firms is becoming a powerful tool for streamlining operations and scaling marketing. However, when overused, it creates serious risks, including inaccurate legal work, ethical compliance issues, confidentiality concerns, generic marketing content, SEO penalties, and wasted ad spend. This blog explores the most common dangers of relying too heavily on AI
The Hidden Dangers of Overusing AI in Your Law Firm Read More
Executive Summary OpenAI’s upcoming AI Browser, rumored to be called “Aura,” could reshape how people search and interact online. Instead of relying on search results like Chrome, the OpenAI browser is expected to use AI agents, ChatGPT-5, and advanced features to give users quick, direct answers without needing to choose different models or visit multiple
Could OpenAI’s Rumored Browser Be a Chrome-Killer? Read More
When divorce and family law firms start investing in digital marketing, a question that often comes up is: If I’m running Google Ads, do I still need SEO? It’s a fair question—after all, Google Ads can get your firm to the top of search results quickly. The short answer is yes, SEO for law firms
Does SEO Still Matter if You’re Running Google Ads? Read More
The legal industry is evolving, and staying competitive in 2025 means adopting innovative legal marketing strategies while refining proven methods. Law firms aiming to strengthen their legal marketing efforts should focus on client retention, increasing visibility, and leveraging emerging trends to be successful in 2025. Here are five essential legal marketing strategies to keep your
5 Legal Marketing Strategies Your Law Firm Should Focus on in 2025 Read More
It’s hard to believe, but I’ve been using Google Ads to generate clients for my law firms for 20 years. Back in the early 2000s, I made a leap of faith, transitioning my marketing from the physical Yellow Pages to online advertising. Looking back, it’s one of the most transformative decisions I ever made for
$2,500,000 Spent on Google Ads for Law Firms in 2024 and the Lessons Learned Read More
