Executive Summary Online reputation is one of the most valuable assets your law firm owns. However, it’s also one of the easiest targets for bad actors. Law firms that are receiving spam reviews or gaining spam leads from bots are a growing problem that can quietly undermine your marketing strategy. Fake reviews can scare away […]
Trick or Trap? How Spam Reviews and Bots Can Cost Your Firm Read More
Executive Summary Running a law firm is more than a full-time job. Between court appearances, client meetings, and managing a team, most attorneys don’t have hours to spend learning about marketing. But the truth is, law firm marketing isn’t optional if you want high-quality leads, steady revenue, and a growing practice. The good news is
The Busy Lawyer’s Guide to Marketing Read More
Executive Summary Legal expertise alone isn’t enough to grow a thriving law firm anymore. In today’s digital-first world, you need smart, strategic, and consistent marketing for law firms to stay visible, build trust, and convert leads into paying clients. The problem is most law firm owners are making marketing mistakes that are quietly draining their
7 Marketing Mistakes That Are Costing Your Law Firm Clients Right Now Read More
Executive Summary Email deliverability is a critical but often overlooked part of law firm marketing. If your emails aren’t reaching inboxes, your messaging, offers, and updates may never be seen—costing you leads and client engagement. We’ve outlined ten proven strategies to help law firms keep their emails out of spam, from cleaning your list to
How to Avoid the Spam Folder: 10 Email Deliverability Tips for Law Firms Read More
As the CRM & Email Marketing Specialist for US Legal Marketing Group, I’ve seen firsthand how powerful a well-managed CRM can be for law firms—especially those in the family law space. But I’ve also seen the flipside: firms investing in a shiny CRM tool, only to end up frustrated, overwhelmed, and wondering why it’s not
The CRM Mistakes Costing Your Law Firm Clients (And How to Fix Them) Read More
Picture this: You’re scrolling through your favorite legal forum, catching up on the latest custody battles and property division laws, when suddenly, you realize something unsettling—every comment, every article, every “person” you interact with online might not actually be… well, real. Welcome to the Dead Internet Theory, a bizarre yet oddly fascinating conspiracy that suggests
What the Dead Internet Theory Means for Legal Digital Marketing Read More
When considering the backbone of a successful law firm, it is easy to assume that leadership or experienced attorneys hold the crown. Yet, law firm intake specialists—or even the receptionist answering the phones—are often overlooked. In reality, they have one of the most critical roles in the client acquisition process. Acting as the first point
Why Your Lowest-Paid Employee Might Be the Most Valuable Person in Your Law Firm Read More
The legal industry is evolving, and staying competitive in 2025 means adopting innovative legal marketing strategies while refining proven methods. Law firms aiming to strengthen their legal marketing efforts should focus on client retention, increasing visibility, and leveraging emerging trends to be successful in 2025. Here are five essential legal marketing strategies to keep your
5 Legal Marketing Strategies Your Law Firm Should Focus on in 2025 Read More
