Email Archives - US Legal Marketing Group

7 Marketing Mistakes That Are Costing Your Law Firm Clients Right Now

Content, Email, Marketing, PPC, Reputation Management, SEO, Social Media, Website / By Morgan Szarka

Executive Summary Legal expertise alone isn’t enough to grow a thriving law firm anymore. In today’s digital-first world, you need smart, strategic, and consistent marketing for law firms to stay visible, build trust, and convert leads into paying clients. The problem is most law firm owners are making marketing mistakes that are quietly draining their […]

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How to Avoid the Spam Folder: 10 Email Deliverability Tips for Law Firms

Email, Marketing / By Lauren Sattler

Executive Summary Email deliverability is a critical but often overlooked part of law firm marketing. If your emails aren’t reaching inboxes, your messaging, offers, and updates may never be seen—costing you leads and client engagement. We’ve outlined ten proven strategies to help law firms keep their emails out of spam, from cleaning your list to

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The CRM Mistakes Costing Your Law Firm Clients (And How to Fix Them)

Email, Marketing, Technology / By Lauren Sattler

As the CRM & Email Marketing Specialist for US Legal Marketing Group, I’ve seen firsthand how powerful a well-managed CRM can be for law firms—especially those in the family law space. But I’ve also seen the flipside: firms investing in a shiny CRM tool, only to end up frustrated, overwhelmed, and wondering why it’s not

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What the Dead Internet Theory Means for Legal Digital Marketing

Business Development, Email, Marketing, Reputation Management, Sales / By US Legal Marketing Group

Picture this: You’re scrolling through your favorite legal forum, catching up on the latest custody battles and property division laws, when suddenly, you realize something unsettling—every comment, every article, every “person” you interact with online might not actually be… well, real. Welcome to the Dead Internet Theory, a bizarre yet oddly fascinating conspiracy that suggests

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Why Your Lowest-Paid Employee Might Be the Most Valuable Person in Your Law Firm

Business Development, Email, Marketing, Reputation Management, Sales / By Morgan Szarka

When considering the backbone of a successful law firm, it is easy to assume that leadership or experienced attorneys hold the crown. Yet, law firm intake specialists—or even the receptionist answering the phones—are often overlooked. In reality, they have one of the most critical roles in the client acquisition process. Acting as the first point

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5 Legal Marketing Strategies Your Law Firm Should Focus on in 2025

Content, Email, Google, Marketing, PPC, SEO, Social Media, Website / By Morgan Szarka

The legal industry is evolving, and staying competitive in 2025 means adopting innovative legal marketing strategies while refining proven methods. Law firms aiming to strengthen their legal marketing efforts should focus on client retention, increasing visibility, and leveraging emerging trends to be successful in 2025. Here are five essential legal marketing strategies to keep your

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How to Recover from Frequent Google Core Updates

Content, Email, Marketing, PPC, Reputation Management, SEO, Social Media, Website / By US Legal Marketing Group

Law firm owners know the struggle of keeping their websites visible and competitive on search engines. With Google constantly tweaking its CORE algorithm, it can feel like you’re aiming at a moving target. Throw in the intense competition, and it’s no surprise many firms end up feeling frustrated, overwhelmed, and unsure about their next steps

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10 Essential Strategies to Strengthen Your Law Firm’s Online Presence in 2025

Content, Email, Marketing, PPC, Reputation Management, SEO, Social Media, Website / By Brooke Mathieu

Why a Strong Online Presence Matters In a world where first impressions are made online, a strong digital presence is your law firm’s most powerful tool for building trust, increasing visibility, and connecting with clients. Think of your online presence as a digital office where you can showcase your expertise through a professional website, active

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