As the CRM & Email Marketing Specialist for US Legal Marketing Group, I’ve seen firsthand how powerful a well-managed CRM can be for law firms—especially those in the family law space. But I’ve also seen the flipside: firms investing in a shiny CRM tool, only to end up frustrated, overwhelmed, and wondering why it’s not […]
The CRM Mistakes Costing Your Law Firm Clients (And How to Fix Them) Read More
Picture this: You’re scrolling through your favorite legal forum, catching up on the latest custody battles and property division laws, when suddenly, you realize something unsettling—every comment, every article, every “person” you interact with online might not actually be… well, real. Welcome to the Dead Internet Theory, a bizarre yet oddly fascinating conspiracy that suggests
What the Dead Internet Theory Means for Legal Digital Marketing Read More
When considering the backbone of a successful law firm, it is easy to assume that leadership or experienced attorneys hold the crown. Yet, law firm intake specialists—or even the receptionist answering the phones—are often overlooked. In reality, they have one of the most critical roles in the client acquisition process. Acting as the first point
Why Your Lowest-Paid Employee Might Be the Most Valuable Person in Your Law Firm Read More
The legal industry is evolving, and staying competitive in 2025 means adopting innovative legal marketing strategies while refining proven methods. Law firms aiming to strengthen their legal marketing efforts should focus on client retention, increasing visibility, and leveraging emerging trends to be successful in 2025. Here are five essential legal marketing strategies to keep your
5 Legal Marketing Strategies Your Law Firm Should Focus on in 2025 Read More
Law firm owners know the struggle of keeping their websites visible and competitive on search engines. With Google constantly tweaking its CORE algorithm, it can feel like you’re aiming at a moving target. Throw in the intense competition, and it’s no surprise many firms end up feeling frustrated, overwhelmed, and unsure about their next steps
How to Recover from Frequent Google Core Updates Read More
Why a Strong Online Presence Matters In a world where first impressions are made online, a strong digital presence is your law firm’s most powerful tool for building trust, increasing visibility, and connecting with clients. Think of your online presence as a digital office where you can showcase your expertise through a professional website, active
10 Essential Strategies to Strengthen Your Law Firm’s Online Presence in 2025 Read More
When it comes to email marketing, every industry is different. In the retail industry, for example, email campaigns are likely to be about products you viewed on a website, what was left in your cart, and so on. Or if the industry is financial services, you’ll likely receive educational content on topics like financial literacy,
Top Email Marketing Campaigns Every Family Law Firm Should Consider Read More
Law firms are only as profitable as their client acquisition allows them to be.It is critical that attorneys capitalize on every prospective client lead possible. Legal lead generation can come in many forms, from proprietary leads through referrals, PPC, SEO, or social media to purchased leads from companies like Martindale Nolo (which we do not
4 Reasons Your Law Firm Isn’t Converting Leads Read More
