Executive Summary Online reputation is one of the most valuable assets your law firm owns. However, it’s also one of the easiest targets for bad actors. Law firms that are receiving spam reviews or gaining spam leads from bots are a growing problem that can quietly undermine your marketing strategy. Fake reviews can scare away […]
Trick or Trap? How Spam Reviews and Bots Can Cost Your Firm Read More
Executive Summary Legal expertise alone isn’t enough to grow a thriving law firm anymore. In today’s digital-first world, you need smart, strategic, and consistent marketing for law firms to stay visible, build trust, and convert leads into paying clients. The problem is most law firm owners are making marketing mistakes that are quietly draining their
7 Marketing Mistakes That Are Costing Your Law Firm Clients Right Now Read More
Artificial intelligence for lawyers is evolving fast. We now live in a world where you’re scrolling through LinkedIn, wondering whether the person in that video is a real person or an AI-generated avatar. And every week, a new law firm AI tool is marketed to attorneys with bold claims: automated intake, hands-free marketing, smarter case
Law Firm AI BS – The Truth About Artificial Intelligence for Lawyers Read More
Client Reviews Might Be More Important Than Your Law Degree Your law degree and courtroom skills might have landed you where you are today, but in the digital era, client reviews can be the difference between maintaining a thriving practice and missing out on future opportunities. While word of mouth referrals from past clients still
Why Client Reviews Matter More Than You Think — Even If You’re Already Booked Out Read More
Women lawyers are rising to the top, earning recognition for their expertise, leadership, and commitment to justice. As we celebrate Women’s History Month, it’s the perfect time to highlight how female attorneys are making their mark on platforms like Avvo and Super Lawyers. These attorney listing services can elevate your professional profile, boost your credibility,
Women Lawyers Dominating Avvo and Super Lawyers: How to Earn Your Spot Read More
Law firms that want to attract and convert more clients need a well-rounded marketing strategy that combines both organic content and paid marketing. While paid advertising can put your firm in front of the right audience, it’s organic content that builds trust and convinces potential clients to choose your firm over your competitors. At US
How Organic Content Can Help Your Law Firm Get Clients Read More
Picture this: You’re scrolling through your favorite legal forum, catching up on the latest custody battles and property division laws, when suddenly, you realize something unsettling—every comment, every article, every “person” you interact with online might not actually be… well, real. Welcome to the Dead Internet Theory, a bizarre yet oddly fascinating conspiracy that suggests
What the Dead Internet Theory Means for Legal Digital Marketing Read More
When considering the backbone of a successful law firm, it is easy to assume that leadership or experienced attorneys hold the crown. Yet, law firm intake specialists—or even the receptionist answering the phones—are often overlooked. In reality, they have one of the most critical roles in the client acquisition process. Acting as the first point
Why Your Lowest-Paid Employee Might Be the Most Valuable Person in Your Law Firm Read More
