Reputation Management

Marketing Mistakes That Are Costing Your Law Firm Clients Right Now

7 Marketing Mistakes That Are Costing Your Law Firm Clients Right Now

Executive Summary Legal expertise alone isn’t enough to grow a thriving law firm anymore. In today’s digital-first world, you need smart, strategic, and consistent marketing for law firms to stay visible, build trust, and convert leads into paying clients. The problem is most law firm owners are making marketing mistakes that are quietly draining their […]

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Law Firm AI BS – The Truth About Artificial Intelligence for Lawyers

Law Firm AI BS – The Truth About Artificial Intelligence for Lawyers

Artificial intelligence for lawyers is evolving fast. We now live in a world where you’re scrolling through LinkedIn, wondering whether the person in that video is a real person or an AI-generated avatar. And every week, a new law firm AI tool is marketed to attorneys with bold claims: automated intake, hands-free marketing, smarter case

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what is the dead internet theory

What the Dead Internet Theory Means for Legal Digital Marketing

Picture this: You’re scrolling through your favorite legal forum, catching up on the latest custody battles and property division laws, when suddenly, you realize something unsettling—every comment, every article, every “person” you interact with online might not actually be… well, real. Welcome to the Dead Internet Theory, a bizarre yet oddly fascinating conspiracy that suggests

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Why Your Lowest-Paid Employee Might Be the Most Valuable Person in Your Law Firm

Why Your Lowest-Paid Employee Might Be the Most Valuable Person in Your Law Firm

When considering the backbone of a successful law firm, it is easy to assume that leadership or experienced attorneys hold the crown. Yet, law firm intake specialists—or even the receptionist answering the phones—are often overlooked. In reality, they have one of the most critical roles in the client acquisition process. Acting as the first point

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how to recover from google core updates

How to Recover from Frequent Google Core Updates

Law firm owners know the struggle of keeping their websites visible and competitive on search engines. With Google constantly tweaking its CORE algorithm, it can feel like you’re aiming at a moving target. Throw in the intense competition, and it’s no surprise many firms end up feeling frustrated, overwhelmed, and unsure about their next steps

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