Reputation Management Archives - US Legal Marketing Group

Why Client Reviews Matter More Than You Think — Even If You’re Already Booked Out

Marketing, Reputation Management / By Brooke Mathieu

Client Reviews Might Be More Important Than Your Law Degree Your law degree and courtroom skills might have landed you where you are today, but in the digital era, client reviews can be the difference between maintaining a thriving practice and missing out on future opportunities. While word of mouth referrals from past clients still […]

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Women Lawyers Dominating Avvo and Super Lawyers: How to Earn Your Spot

Marketing, Reputation Management / By Brooke Mathieu

Women lawyers are rising to the top, earning recognition for their expertise, leadership, and commitment to justice. As we celebrate Women’s History Month, it’s the perfect time to highlight how female attorneys are making their mark on platforms like Avvo and Super Lawyers. These attorney listing services can elevate your professional profile, boost your credibility,

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How Organic Content Can Help Your Law Firm Get Clients

Content, Marketing, PPC, Reputation Management, SEO, Social Media, Website / By Morgan Szarka

Law firms that want to attract and convert more clients need a well-rounded marketing strategy that combines both organic content and paid marketing. While paid advertising can put your firm in front of the right audience, it’s organic content that builds trust and convinces potential clients to choose your firm over your competitors. At US

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What the Dead Internet Theory Means for Legal Digital Marketing

Business Development, Email, Marketing, Reputation Management, Sales / By Kirsten Hall

Picture this: You’re scrolling through your favorite legal forum, catching up on the latest custody battles and property division laws, when suddenly, you realize something unsettling—every comment, every article, every “person” you interact with online might not actually be… well, real. Welcome to the Dead Internet Theory, a bizarre yet oddly fascinating conspiracy that suggests

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Why Your Lowest-Paid Employee Might Be the Most Valuable Person in Your Law Firm

Business Development, Email, Marketing, Reputation Management, Sales / By Morgan Szarka

When considering the backbone of a successful law firm, it is easy to assume that leadership or experienced attorneys hold the crown. Yet, law firm intake specialists—or even the receptionist answering the phones—are often overlooked. In reality, they have one of the most critical roles in the client acquisition process. Acting as the first point

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How to Recover from Frequent Google Core Updates

Content, Email, Marketing, PPC, Reputation Management, SEO, Social Media, Website / By Kirsten Hall

Law firm owners know the struggle of keeping their websites visible and competitive on search engines. With Google constantly tweaking its CORE algorithm, it can feel like you’re aiming at a moving target. Throw in the intense competition, and it’s no surprise many firms end up feeling frustrated, overwhelmed, and unsure about their next steps

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10 Essential Strategies to Strengthen Your Law Firm’s Online Presence in 2025

Content, Email, Marketing, PPC, Reputation Management, SEO, Social Media, Website / By Brooke Mathieu

Why a Strong Online Presence Matters In a world where first impressions are made online, a strong digital presence is your law firm’s most powerful tool for building trust, increasing visibility, and connecting with clients. Think of your online presence as a digital office where you can showcase your expertise through a professional website, active

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Top Email Marketing Campaigns Every Family Law Firm Should Consider

Email, Marketing, Reputation Management / By Lauren Sattler

When it comes to email marketing, every industry is different. In the retail industry, for example, email campaigns are likely to be about products you viewed on a website, what was left in your cart, and so on. Or if the industry is financial services, you’ll likely receive educational content on topics like financial literacy,

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