Marketing

Crafting Personalized Email Marketing for Family Law Firms

Crafting Personalized Email Marketing for Family Law Firms: Best Practices

In the world of family law firm marketing, where competition is fierce and attention spans are short, crafting personalized email marketing for family law firms isn’t just a strategy—it’s your ticket to standing out. As a CRM & Email Marketing Specialist at US Legal Marketing Group, I’ve had the opportunity to create and analyze a […]

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How a One-Star Review Got Us Three New Clients

How a One-Star Review Got Us Three New Clients

Google reviews can either be a delightful dopamine hit of professional praise or, unfortunately, a massive headache. Many law firm owners have encountered a terrible review left by a client (or a “client,” as can occur when a relative or opposing party decides to mess with you). Sometimes that review inspires such anger and defensiveness

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Evergreen Content vs. Timely Content: Striking the Right Balance for Your Law Firm

Evergreen Content vs. Timely Content: Striking the Right Balance for Your Law Firm

Capturing the attention of prospective clients for attorneys is not just beneficial—it’s essential. Content marketing serves as a powerful tool in this endeavor, allowing law firms to rise above the noise by offering insights that are not only valuable but also relevant and consistently engaging. At the intersection of informational richness and strategic visibility lies

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Your Law Firm's Website Needs a Refresh: Signs it's Time for an Update

Your Law Firm’s Website Needs a Refresh: Signs it’s Time for an Update

Maintaining an up-to-date website is at the center of any successful law firm. It is not just a digital business card but a key way to connect with people, share information, and build a strong professional image. A website update for law firms is much more than a facelift; it’s about making sure your firm

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