Executive Summary Topical authority is the digital equivalent of legal precedent — a record of consistent, connected content that builds credibility with both search engines and clients. For law firms, especially in divorce and family law, it’s the difference between ranking on page one or being overlooked. At US Legal Marketing Group, we don’t just […]
Why Topical Authority is the Digital Equivalent of Legal Precedent Read More
Executive Summary For attorneys and law firm owners who write their own content, blog writing might feel simple at first. You know the law. You know the answers clients are searching for. But the truth is, the way you write matters just as much as the information itself. If your legal blog is hard to
Your Legal Blog Has 3 Seconds to Impress: Here’s How Not to Blow It Read More
Executive Summary In 2025, the way potential clients discover and evaluate law firms is rapidly changing. Artificial intelligence (AI) tools like Google’s AI Overviews now summarize legal information directly on search pages, reducing website traffic. Traditional SEO alone can no longer guarantee visibility. Social media for law firms has become a critical channel for building
Why Social Media for Law Firms Is More Important Than Ever in the Age of AI Read More
Executive Summary Legal expertise alone isn’t enough to grow a thriving law firm anymore. In today’s digital-first world, you need smart, strategic, and consistent marketing for law firms to stay visible, build trust, and convert leads into paying clients. The problem is most law firm owners are making marketing mistakes that are quietly draining their
7 Marketing Mistakes That Are Costing Your Law Firm Clients Right Now Read More
Executive Summary With the evolution of digital marketing, law firms often feel pressure to produce high volumes of legal content to satisfy the algorithm— churning out keyword-rich blogs, short-form videos, and trending posts to stay visible online. But there’s a critical question every legal marketer and law firm owner must ask themselves: Are you creating
Are You Feeding the Algorithm or Serving Your Audience? Read More
Your law firm’s website may have once had a blog post or service page that brought in a steady stream of leads. But if you’ve noticed traffic has dropped and you’re not sure why. Your law firm’s websitecould be experiencing content decay. Understanding content decay and the reasons for organic traffic loss can help you
Content Decay: Why Your Top-Performing Pages Might Be Losing Traffic Read More
You’ve spent hours creating a well-researched, informative blog post for your law firm. But if that post only lives on your website, you’re missing out on dozens of ways to extend its value. Too many attorneys hit “publish” and move on to the next piece without realizing that blog content is one of the most
Repurposing Legal Content: How to Get More Mileage From Your Blog Posts Read More
In today’s digital age, short-form video content has become one of the most effective tools for law firms looking to build their brand, attract clients, and establish authority. Incorporating Reels in your social media strategy can give your law firm a unique opportunity to connect with potential clients in a way that’s personal, informative, and
Lights, Camera, Growth: Best Practices for Filming Reels That Stop the Scroll Read More
