Business Development

12 Social Media Tips That Set Your Law Firm Up for a Strong New Year

12 Social Media Tips That Set Your Law Firm Up for a Strong New Year

Executive Summary Many law firms lose potential clients because their social media presence is inconsistent, unclear, or not guided by a strategy. Social platforms influence how people view your firm and how quickly they decide to reach out for help. This guide shares twelve social media tips for law firms that improve visibility, strengthen credibility, […]

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Year-End Marketing Checkup: 6 Metrics Every Family Law Firm Should Review Before 2026

Year-End Marketing Checkup: 6 Metrics Every Family Law Firm Should Review Before 2026

Executive Summary Before you finalize your goals for 2026, it’s worth taking a step back to look at how your law firm marketing actually performed this year. Did your efforts bring in qualified leads? Were you spending too much to get new clients? In this blog, we break down six key law firm marketing metrics

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Harvesting Leads: How to Turn Prospects into Paying Clients

Harvesting Leads: How to Turn Prospects into Paying Clients

Executive Summary For many law firms, generating leads is only half the battle. The real challenge lies in turning those leads into paying clients. Effective law firm lead conversion requires a coordinated strategy that connects intake, communication, and client experience. This blog outlines how divorce and family law firms can strengthen their conversion systems through

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The Future of Law Firm Marketing What to Expect

The Future of Law Firm Marketing: What to Expect in 2026

Executive Summary The legal marketing landscape is evolving faster than ever. By 2026, law firms that invest in automation, data integration, and authentic content will set the standard for growth. Paid search will rely heavily on first-party data and machine learning, SEO will shift toward conversational and multimodal search, social media will favor video and

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Building a Lifecycle Marketing System for Law Firms

Building a Lifecycle Marketing System for Law Firms

Executive Summary A well-defined lifecycle marketing system is one of the most powerful tools a law firm can have. It enables you to organize, automate, and personalize communications from a client’s first touchpoint to long after their case is closed. By defining pipeline stages, connecting them to your CRM, and adding automation, you can turn

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Is AI Haunting Your Law Firm’s SEO

Is AI Haunting Your Law Firm’s SEO?

Executive Summary Is AI quietly stealing clients from your law firm before they even reach your website? Google’s AI-powered search features now provide answers before users ever click. For attorneys, it can feel like a ghost haunting hard-earned SEO results. This blog explains how AI is reshaping law firm SEO, why your traffic may be

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The Hidden Dangers of Overusing AI in Your Law Firm

The Hidden Dangers of Overusing AI in Your Law Firm

Executive Summary AI in law firms is becoming a powerful tool for streamlining operations and scaling marketing. However, when overused, it creates serious risks, including inaccurate legal work, ethical compliance issues, confidentiality concerns, generic marketing content, SEO penalties, and wasted ad spend. This blog explores the most common dangers of relying too heavily on AI

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Why Social Media for Law Firms Is More Important Than Ever in the Age of AI

Why Social Media for Law Firms Is More Important Than Ever in the Age of AI

Executive Summary In 2025, the way potential clients discover and evaluate law firms is rapidly changing. Artificial intelligence (AI) tools like Google’s AI Overviews now summarize legal information directly on search pages, reducing website traffic. Traditional SEO alone can no longer guarantee visibility. Social media for law firms has become a critical channel for building

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