Your law firm isn’t just selling legal services — you’re selling the client experience through trust, clarity, and the security of being in capable hands. So many firms unintentionally drop the ball when it comes to the client experience. You can have the sharpest legal mind in the courtroom, but if your intake stumbles, your […]
How to Lose a Client in 10 Ways Read More
Running a successful law firm requires more than just delivering great legal services—it also means mastering law firm marketing, standing out from local competitors, and creating a strong digital presence. From attracting new clients to staying top-of-mind with former ones, marketing plays a critical role in growing your legal practice. But here’s the big question:
Can I Do My Own Law Firm Marketing? What Works and When to Hire an Expert Read More
When divorce and family law firms start investing in digital marketing, a question that often comes up is: If I’m running Google Ads, do I still need SEO? It’s a fair question—after all, Google Ads can get your firm to the top of search results quickly. The short answer is yes, SEO for law firms
Does SEO Still Matter if You’re Running Google Ads? Read More
As the CRM & Email Marketing Specialist for US Legal Marketing Group, I’ve seen firsthand how powerful a well-managed CRM can be for law firms—especially those in the family law space. But I’ve also seen the flipside: firms investing in a shiny CRM tool, only to end up frustrated, overwhelmed, and wondering why it’s not
The CRM Mistakes Costing Your Law Firm Clients (And How to Fix Them) Read More
Picture this: You’re scrolling through your favorite legal forum, catching up on the latest custody battles and property division laws, when suddenly, you realize something unsettling—every comment, every article, every “person” you interact with online might not actually be… well, real. Welcome to the Dead Internet Theory, a bizarre yet oddly fascinating conspiracy that suggests
What the Dead Internet Theory Means for Legal Digital Marketing Read More
When considering the backbone of a successful law firm, it is easy to assume that leadership or experienced attorneys hold the crown. Yet, law firm intake specialists—or even the receptionist answering the phones—are often overlooked. In reality, they have one of the most critical roles in the client acquisition process. Acting as the first point
Why Your Lowest-Paid Employee Might Be the Most Valuable Person in Your Law Firm Read More
If you’re struggling to convert consultations into paying clients, I get it—it’s one of the biggest hurdles attorneys face. But here’s the good news: you can dramatically improve your conversion rate with a few targeted adjustments. I recently shot a training video for my team and clients, and I’m excited to share some of the key takeaways
Boost Your Consultation Close Rate: Insights From My Training Video Read More
With Halloween approaching, I thought it was fitting to share some scary tales from my experiences in law firm ownership—stories that might send a chill down your spine but, hopefully, save you from similar nightmares! Over the years, I’ve seen firsthand how easily things can go awry, and each of these “scary stories” holds lessons
Scary Stories From My Law Firms to Save Yours Read More
