Business Development

Why Social Media for Law Firms Is More Important Than Ever in the Age of AI

Why Social Media for Law Firms Is More Important Than Ever in the Age of AI

Content, Facebook, Marketing, SEO, Social Media, Technology / By

Executive Summary In 2025, the way potential clients discover and evaluate law firms is rapidly changing. Artificial intelligence (AI) tools like Google’s AI Overviews now summarize legal information directly on search pages, reducing website traffic. Traditional SEO alone can no longer guarantee visibility. Social media for law firms has become a critical channel for building […]

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Could OpenAI's Rumored Browser Be a Chrome-Killer?

Could OpenAI’s Rumored Browser Be a Chrome-Killer?

Google, Marketing, PPC, Technology / By

Executive Summary OpenAI’s upcoming AI Browser, rumored to be called “Aura,” could reshape how people search and interact online. Instead of relying on search results like Chrome, the OpenAI browser is expected to use AI agents, ChatGPT-5, and advanced features to give users quick, direct answers without needing to choose different models or visit multiple

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Are You Feeding the Algorithm or Serving Your Audience?

Are You Feeding the Algorithm or Serving Your Audience?

Content, Marketing, Technology / By

Executive Summary With the evolution of digital marketing, law firms often feel pressure to produce high volumes of legal content to satisfy the algorithm— churning out keyword-rich blogs, short-form videos, and trending posts to stay visible online. But there’s a critical question every legal marketer and law firm owner must ask themselves: Are you creating

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How Google’s AI Overviews Are Disrupting Law Firm SEO And What to Do About It

How Google’s AI Overviews Are Disrupting Law Firm SEO And What to Do About It

Marketing, Technology / By

Executive Summary Google’s new AI Overviews are starting to reshape how people interact with search results and law firms need to pay attention. These summaries often appear at the very top of the results page, answering queries without requiring users to click through to a website. That means fewer opportunities for law firms to capture

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Law Firm AI BS – The Truth About Artificial Intelligence for Lawyers

Law Firm AI BS – The Truth About Artificial Intelligence for Lawyers

Marketing, Reputation Management, Technology / By

Artificial intelligence for lawyers is evolving fast. We now live in a world where you’re scrolling through LinkedIn, wondering whether the person in that video is a real person or an AI-generated avatar. And every week, a new law firm AI tool is marketed to attorneys with bold claims: automated intake, hands-free marketing, smarter case

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Can I Do My Own Law Firm Marketing? What Works and When to Hire an Expert

Can I Do My Own Law Firm Marketing? What Works and When to Hire an Expert

Business Development, Marketing / By

Running a successful law firm requires more than just delivering great legal services—it also means mastering law firm marketing, standing out from local competitors, and creating a strong digital presence. From attracting new clients to staying top-of-mind with former ones, marketing plays a critical role in growing your legal practice. But here’s the big question:

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