Executive Summary With the evolution of digital marketing, law firms often feel pressure to produce high volumes of legal content to satisfy the algorithm— churning out keyword-rich blogs, short-form videos, and trending posts to stay visible online. But there’s a critical question every legal marketer and law firm owner must ask themselves: Are you creating […]
Are You Feeding the Algorithm or Serving Your Audience? Read More
Executive Summary Google’s new AI Overviews are starting to reshape how people interact with search results and law firms need to pay attention. These summaries often appear at the very top of the results page, answering queries without requiring users to click through to a website. That means fewer opportunities for law firms to capture
How Google’s AI Overviews Are Disrupting Law Firm SEO And What to Do About It Read More
Your law firm isn’t just selling legal services — you’re selling the client experience through trust, clarity, and the security of being in capable hands. So many firms unintentionally drop the ball when it comes to the client experience. You can have the sharpest legal mind in the courtroom, but if your intake stumbles, your
How to Lose a Client in 10 Ways Read More
Running a successful law firm requires more than just delivering great legal services—it also means mastering law firm marketing, standing out from local competitors, and creating a strong digital presence. From attracting new clients to staying top-of-mind with former ones, marketing plays a critical role in growing your legal practice. But here’s the big question:
Can I Do My Own Law Firm Marketing? What Works and When to Hire an Expert Read More
Client Reviews Might Be More Important Than Your Law Degree Your law degree and courtroom skills might have landed you where you are today, but in the digital era, client reviews can be the difference between maintaining a thriving practice and missing out on future opportunities. While word of mouth referrals from past clients still
Why Client Reviews Matter More Than You Think — Even If You’re Already Booked Out Read More
Women lawyers are rising to the top, earning recognition for their expertise, leadership, and commitment to justice. As we celebrate Women’s History Month, it’s the perfect time to highlight how female attorneys are making their mark on platforms like Avvo and Super Lawyers. These attorney listing services can elevate your professional profile, boost your credibility,
Women Lawyers Dominating Avvo and Super Lawyers: How to Earn Your Spot Read More
If your law firm relies on Facebook and Instagram ads for lead generation, brace yourself—Meta has rolled out major changes that could impact your law firm’s marketing strategy. From stricter ad restrictions to the end of third-party fact-checking, these updates may lead to ad rejections, increased compliance hurdles, and even account suspensions if you’re not
Meta Just Changed the Rules… Is Your Law Firm’s Social Media in Trouble? Read More
Since its conception, TikTok has faced multiple threats of being banned in the United States. These attempts stem from concerns about data privacy and national security, primarily due to the platform’s ties to China. While earlier attempts to ban TikTok were ultimately unsuccessful, the proposed ban set to take effect on January 19, 2025, is
The Impact of a TikTok Ban in the United States: What Happens Next? Read More
