Marketing

Kansas Legal Group attorney meeting

How I Bootstrapped & Launched My Fourth Divorce & Family Law Firm

How I Bootstrapped & Launched My Fourth Divorce & Family Law Firm How I Bootstrapped & Launched My Fourth Divorce & Family Law Firm How I Bootstrapped & Launched My Fourth Divorce & Family Law Firm Last week I was proud to launch my fourth practice within US Legal Marketing Group, Kansas Legal Group, located outside […]

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Short-Form vs. Long-Form Video Content: Which Is Right for Your Brand Strategy?

Short-Form vs. Long-Form Video Content: Which is Right for Your Brand Strategy?

In today’s fast-paced digital landscape, video content is an effective tool for law firms looking to enhance their brand strategy and connect with potential clients. Whether you are focusing on short-form videos for quick engagement or long-form content to build credibility, understanding which approach works best for your law firm’s goals can make a significant

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Tips for balancing legal practice management and marketing

6 Tips for Balancing Legal Practice Management and Marketing

Running a successful law firm often requires juggling various tasks—from client management and casework to marketing and business development. Many attorneys find it challenging to strike a balance between these responsibilities, but maintaining a well-rounded focus on both legal practice management and marketing is an important part of achieving success and standing out amongst competitors.

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resonating-with-your-audience-balancing-emotions-logic-and-ethics-in-your-marketing-strategy

Resonating with Your Audience: Balancing Emotions, Logic, and Ethics in Your Marketing Strategy

When it comes to content creation, there are countless marketing strategies that you can choose from. Whether it’s using content pillars for a structured approach, the hub and spoke model for interconnected content, or content blocks for flexibility, each marketing strategy has its own advantages. It’s important to understand that the real key to success

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4 Reasons Your Law Firm Isn't Converting Leads

4 Reasons Your Law Firm Isn’t Converting Leads

Law firms are only as profitable as their client acquisition allows them to be.It is critical that attorneys capitalize on every prospective client lead possible. Legal lead generation can come in many forms, from proprietary leads through referrals, PPC, SEO, or social media to purchased leads from companies like Martindale Nolo (which we do not

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Influencer marketing for law firms

The Rise of Influencer Marketing in the Legal Industry: A New Era for Law Firms

In recent years, influencer marketing has evolved from a niche strategy into a major powerhouse, completely transforming how businesses engage with their audiences. Originally popular with fashion, beauty, and lifestyle brands, influencer marketing has now found its way into an array of industries—including the legal sector. While Ruth Bader Ginsburg probably never imagined lawyers dancing

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