SEO for divorce law firms has changed more in the last few years than it did in the decade prior. In the 2010s, search engine optimization was an area filled with black-hat practices of marketers trying to cheat or trick Google. And that worked for a while. With recent algorithm updates, we’ve seen numerous law […]
2025 SEO Trends for Law Firms & Attorneys Read More
In a world that is always evolving due to technology and Google itself, these are 2025’s top 5 Google paid search trends for attorneys to be aware of. Audience Targeting When dealing with one of the highest-cost industries for the average cost per click, your ad spend should be heavily invested in the right audience.
2025’s Top 5 Google Paid Search Trends for Attorneys Read More
One thing for certain is that continued education and learning is necessary to stay relevant in any industry. Having the ability to attend seminars, online classes, webinars, and national conferences is a great way to advance your professional acumen. I had the opportunity to attend the Digital Summit in Seattle, Washington, this month and want
3 Things I Learned at Digital Summit in Seattle That Are Applicable to Your Law Firm Read More
Are you unsure if your law firm’s marketing campaigns are working? If so, you’re not alone. A lot of attorneys and business owners feel overwhelmed when it comes to marketing and don’t know where to start. It’s one thing to get your ads up and running, it’s another thing to know if your ads are
How to Know if Your Law Firm’s Marketing Campaigns Are Working Read More
Your law firm is missing out on potential clients. You may not even realize it, but there are several factors that could be preventing you from attracting new business. Let’s assume that you advertise your legal services, have a decent website, the ability to schedule consultations, and bandwidth to take on new clients. All of
Three Reasons Your Law Firm is Missing Out On Clients Read More
With Google making 500-600 updates to its algorithm every year, it is no surprise that search engine optimization (SEO) is constantly changing. Toss in a little bit of A.I. action that started happening in December 2022 and you’re surely in for a whirlwind of issues. You have competitors utilizing all these new tools and stealing
Is SEO Dead?: Search Engine Optimization for Family Law Attorneys Read More
When potential clients are searching for a lawyer, they often begin their search through a search engine which is why it is so important for you to have a high Google map pack ranking. If your law firm is not appearing in the Google map pack, you are missing out on a lot of potential
5 Tips to Improve Your Law Firm’s Google Map Pack Ranking Read More
While the announcement came in November 2021 that Google My Business was being retired, it wasn’t the first time such an announcement had occurred. Google Places and Google Local are predecessors of the same platform that had gone through similar rebranding and now Google Business Profile has gone live to users in place of the
Google My Business Update and What It Means to Law Firms Read More
