Marketing

Zombie Rankings: Why Your Law Firm’s SEO Looks Alive but Isn’t Bringing In Clients

Zombie Rankings: Why Your Law Firm’s SEO Looks Alive but Isn’t Bringing In Clients

Google, Marketing, SEO, Website / By

Key Takeaways Zombie rankings are pages whose search positions improve while their clicks and leads decline. It’s a term I coined to describe a pattern we’re seeing across family law websites. AI Overviews are the main cause. Google now answers many divorce and custody questions directly on the results page, so fewer people ever reach

Zombie Rankings: Why Your Law Firm’s SEO Looks Alive but Isn’t Bringing In Clients Read More

The 5-Minute Rule: Why Divorce Leads Die Faster Than Any Other Practice Area

The 5-Minute Rule: Why Divorce Leads Die Faster Than Any Other Practice Area

Business Development, Email, Marketing / By

Key Takeaways Speed matters: Divorce leads may be ready to speak with an attorney when they reach out. A delayed response can send them to another firm. Follow-up is just as important as lead generation: Effective law firm marketing needs a strong intake process to turn inquiries into consultations. The right tools make a difference:

The 5-Minute Rule: Why Divorce Leads Die Faster Than Any Other Practice Area Read More

Law Firm Marketing Horror Stories: What We Fixed (And You Probably Ignore)

Law Firm Marketing Horror Stories: What We Fixed (And You Probably Ignore)

Business Development, Marketing / By

Key Events Every missed call is a missed case. If no one is answering after hours or over lunch, those leads are going to the next firm on Google. Start by tracking the calls you miss. Measure what matters: signed cases, not clicks. Tighten your keywords, block searches that will never turn into clients, and

Law Firm Marketing Horror Stories: What We Fixed (And You Probably Ignore) Read More

LSAs vs. Google Ads for splitting a fixed family law marketing budget

LSAs or Google Ads? How to Split a Fixed Family Law Budget Between Them

Google, Marketing, PPC / By

Key Takeaways For established family law firms with a competitive review profile, we typically start with an 80/20 split favoring Google Search Ads, then adjust based on performance. Cost per lead should not determine budget allocation by itself. Lead quality, consultations, retained clients, and cost per retained client provide a much better picture of which

LSAs or Google Ads? How to Split a Fixed Family Law Budget Between Them Read More

Cost Per Signed Case: The Only Family Law Marketing Metric That Matters

Cost Per Signed Case: The Only Family Law Marketing Metric That Matters

Content, Facebook, Google, Marketing, PPC, Website / By

Key Takeaways Cost per signed case tells you what your family law marketing actually returns, not just what it costs to run. Popular marketing metrics like clicks, impressions, and website traffic look good on a report but rarely tell you if your firm is growing. Once you know your cost per signed case, you can

Cost Per Signed Case: The Only Family Law Marketing Metric That Matters Read More

The Divorce Ad Copy That Converts (And the Kind That Repels)

The Divorce Ad Copy That Converts (And the Kind That Repels)

Facebook, Google, Marketing, PPC, Social Media / By

Key Takeaways Divorce ad copy converts when it speaks to what a prospective client is actually feeling and thinking, not just what your firm has accomplished. The best ads for law firms build trust first and ask for action second. Meta, Google, and LinkedIn each call for a different approach, but every platform rewards messaging

The Divorce Ad Copy That Converts (And the Kind That Repels) Read More

Could-Your-Firm-Survive-Losing-Its-Top-Paralegal-Tomorrow

Could Your Firm Survive Losing Its Top Paralegal Tomorrow?

Business Development, Marketing / By

Key Takeaways Losing a top paralegal costs far more than a job posting, recruiting, ramp-up. Lost productivity typically runs $30,000–$50,000 per hire. Turnover isn’t a fringe risk: voluntary turnover among non-attorney legal staff is climbing, and roughly 38% of paralegals nationally say they’re actively looking elsewhere right now. Firms that recover quickly share a few

Could Your Firm Survive Losing Its Top Paralegal Tomorrow? Read More