Marketing Archives - US Legal Marketing Group

How to Rank in the Google Map Pack Without a Downtown Office

Google, Marketing, Reputation Management, SEO / By Will Chan

Executive Summary Google’s local map pack is a major source of qualified leads for law firms, and a downtown office is not required to compete effectively. This article explains how relevance and prominence, rather than location alone, drive map pack rankings and how firms can strengthen visibility through Google Business Profile optimization, reviews, and location-relevant […]

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Marketing as an Expense vs. Investment: A Year-End Mindset Shift for Law Firm Owners

Content, Email, Facebook, Google, Marketing, PPC, Reputation Management, SEO, Social Media, Website / By Hannah Dreier

Executive Summary Many law firm owners see the cost of law firm marketing as a bill to pay instead of an investment that builds long-term revenue. When you look at marketing as an investment, you start making decisions that support growth instead of quick fixes. This shift helps you attract better leads, strengthen your reputation,

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Year-End Marketing Checkup: 6 Metrics Every Family Law Firm Should Review Before 2026

Business Development, Content, Email, Facebook, Google, Marketing, PPC, Reputation Management, Sales, SEO, Social Media, Website / By Morgan Szarka

Executive Summary Before you finalize your goals for 2026, it’s worth taking a step back to look at how your law firm marketing actually performed this year. Did your efforts bring in qualified leads? Were you spending too much to get new clients? In this blog, we break down six key law firm marketing metrics

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The Law Firm’s Holiday Marketing Playbook: Stay Visible While Competitors Go Quiet

Email, Facebook, Google, Marketing, PPC, SEO, Social Media, Website / By Hannah Dreier

Executive Summary The holiday season is one of the busiest times of the year for attorneys. You are closing out cases, preparing for the new year, juggling family commitments, and trying to keep the firm running. Law firm marketing is often the first thing to slip, but visibility drops the moment you stop showing up,

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Harvesting Leads: How to Turn Prospects into Paying Clients

Email, Facebook, Google, Marketing, PPC, SEO, Social Media, Technology, Website / By Morgan Szarka

Executive Summary For many law firms, generating leads is only half the battle. The real challenge lies in turning those leads into paying clients. Effective law firm lead conversion requires a coordinated strategy that connects intake, communication, and client experience. This blog outlines how divorce and family law firms can strengthen their conversion systems through

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The Future of Law Firm Marketing: What to Expect in 2026

Email, Facebook, Google, Marketing, PPC, SEO, Social Media, Technology, Website / By Brooke Mathieu

Executive Summary The legal marketing landscape is evolving faster than ever. By 2026, law firms that invest in automation, data integration, and authentic content will set the standard for growth. Paid search will rely heavily on first-party data and machine learning, SEO will shift toward conversational and multimodal search, social media will favor video and

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Building a Lifecycle Marketing System for Law Firms

Content, Email, Marketing, Technology / By Lauren Sattler

Executive Summary A well-defined lifecycle marketing system is one of the most powerful tools a law firm can have. It enables you to organize, automate, and personalize communications from a client’s first touchpoint to long after their case is closed. By defining pipeline stages, connecting them to your CRM, and adding automation, you can turn

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Nightmare on PPC Street

Google, Marketing, PPC / By Brent Harkins

Executive Summary Over the years, we’ve reviewed more Google Ads accounts than I care to count, and for too many law firms, the results are terrifying: High spend, low ROI Intake teams buried in junk leads Campaigns on autopilot with no accountability It’s a recurring terror we call The Nightmare on PPC Street. And it’s not

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