Marketing Archives - US Legal Marketing Group

Paid Awards vs. Paid Directories: How AI Search Actually Evaluates Law Firms

Key Insights for Law Firms AI search sources directories far more often than awards.Directories provide structured, verifiable information that AI systems rely on when generating search results and overviews. Awards influence client trust, not AI rankings.Awards strengthen brand credibility, but they do not meaningfully impact AI visibility unless they include a directory-style profile. Intentional spend […]

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Top Social Media Platforms for Law Firms: Where You Should Be Posting Content in 2026

Content, Facebook, Marketing, Social Media / By Morgan Szarka

Key Takeaways Why social media is no longer optional for law firms that want to grow, build credibility, and attract the right clients in 2026 How shifting client behavior and increased online competition are changing where law firms need to show up A breakdown of the top social media platforms for law firms and what

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Law Firm Branding in 2026. Why Chasing Leads Is Holding Firms Back

Content, Marketing, SEO, Social Media, Website / By Brooke Mathieu

Executive Summary In 2026, many family law firms are doing what they were told would drive growth. They run ads, generate inquiries, and stay busy. Yet growth still feels inconsistent. Costs are rising, competition feels heavier, and it is harder to predict results month to month. The firms seeing steadier progress are not abandoning lead

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What Clients Actually Look for When Hiring a Divorce Attorney in 2026

Content, Marketing, PPC, Reputation Management, Social Media, Website / By Hannah Dreier

Executive Summary In 2026, clients are no longer hiring a divorce attorney based only on years in practice or courtroom experience. Instead, they are choosing firms that feel trustworthy, communicate clearly, and make a strong impression from the very first online interaction. This blog explores what clients are truly looking for when they hire a

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12 Social Media Tips That Set Your Law Firm Up for a Strong New Year

Email, Facebook, Google, Marketing, PPC, SEO, Social Media, Technology, Website / By Brooke Mathieu

Executive Summary Many law firms lose potential clients because their social media presence is inconsistent, unclear, or not guided by a strategy. Social platforms influence how people view your firm and how quickly they decide to reach out for help. This guide shares twelve social media tips for law firms that improve visibility, strengthen credibility,

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How to Rank in the Google Map Pack Without a Downtown Office

Google, Marketing, Reputation Management, SEO / By Will Chan

Executive Summary Google’s local map pack is a major source of qualified leads for law firms, and a downtown office is not required to compete effectively. This article explains how relevance and prominence, rather than location alone, drive map pack rankings and how firms can strengthen visibility through Google Business Profile optimization, reviews, and location-relevant

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Marketing as an Expense vs. Investment: A Year-End Mindset Shift for Law Firm Owners

Content, Email, Facebook, Google, Marketing, PPC, Reputation Management, SEO, Social Media, Website / By Hannah Dreier

Executive Summary Many law firm owners see the cost of law firm marketing as a bill to pay instead of an investment that builds long-term revenue. When you look at marketing as an investment, you start making decisions that support growth instead of quick fixes. This shift helps you attract better leads, strengthen your reputation,

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Year-End Marketing Checkup: 6 Metrics Every Family Law Firm Should Review Before 2026

Business Development, Content, Email, Facebook, Google, Marketing, PPC, Reputation Management, Sales, SEO, Social Media, Website / By Morgan Szarka

Executive Summary Before you finalize your goals for 2026, it’s worth taking a step back to look at how your law firm marketing actually performed this year. Did your efforts bring in qualified leads? Were you spending too much to get new clients? In this blog, we break down six key law firm marketing metrics

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