Executive Summary OpenAI’s upcoming AI Browser, rumored to be called “Aura,” could reshape how people search and interact online. Instead of relying on search results like Chrome, the OpenAI browser is expected to use AI agents, ChatGPT-5, and advanced features to give users quick, direct answers without needing to choose different models or visit multiple […]
Could OpenAI’s Rumored Browser Be a Chrome-Killer? Read More
Executive Summary With the evolution of digital marketing, law firms often feel pressure to produce high volumes of legal content to satisfy the algorithm— churning out keyword-rich blogs, short-form videos, and trending posts to stay visible online. But there’s a critical question every legal marketer and law firm owner must ask themselves: Are you creating
Are You Feeding the Algorithm or Serving Your Audience? Read More
Executive Summary Google’s new AI Overviews are starting to reshape how people interact with search results and law firms need to pay attention. These summaries often appear at the very top of the results page, answering queries without requiring users to click through to a website. That means fewer opportunities for law firms to capture
How Google’s AI Overviews Are Disrupting Law Firm SEO And What to Do About It Read More
Artificial intelligence for lawyers is evolving fast. We now live in a world where you’re scrolling through LinkedIn, wondering whether the person in that video is a real person or an AI-generated avatar. And every week, a new law firm AI tool is marketed to attorneys with bold claims: automated intake, hands-free marketing, smarter case
Law Firm AI BS – The Truth About Artificial Intelligence for Lawyers Read More
When divorce and family law firms start investing in digital marketing, a question that often comes up is: If I’m running Google Ads, do I still need SEO? It’s a fair question—after all, Google Ads can get your firm to the top of search results quickly. The short answer is yes, SEO for law firms
Does SEO Still Matter if You’re Running Google Ads? Read More
As the CRM & Email Marketing Specialist for US Legal Marketing Group, I’ve seen firsthand how powerful a well-managed CRM can be for law firms—especially those in the family law space. But I’ve also seen the flipside: firms investing in a shiny CRM tool, only to end up frustrated, overwhelmed, and wondering why it’s not
The CRM Mistakes Costing Your Law Firm Clients (And How to Fix Them) Read More
Law firms are only as profitable as their client acquisition allows them to be.It is critical that attorneys capitalize on every prospective client lead possible. Legal lead generation can come in many forms, from proprietary leads through referrals, PPC, SEO, or social media to purchased leads from companies like Martindale Nolo (which we do not
4 Reasons Your Law Firm Isn’t Converting Leads Read More
Artificial intelligence has transformed the way we work, research, create, and so much more. Whether you’re a professional or just curious, AI can be utilized by just about anyone. Since ChatGPT first stepped on the scene in 2022, it seems like everyone is trying to create their own version of artificial intelligence. However, ChatGPT has
Gemini vs. ChatGPT4: Which AI Does it Better? Read More
