Morgan Szarka

Morgan Szarka is our Content Marketing Specialist. With a passion for the legal industry, Morgan is able to create meaningful content to help law firms elevate their digital presence.

Morgan Szarka
Harvesting Leads: How to Turn Prospects into Paying Clients

Harvesting Leads: How to Turn Prospects into Paying Clients

Email, Facebook, Google, Marketing, PPC, SEO, Social Media, Technology, Website / By

Executive Summary For many law firms, generating leads is only half the battle. The real challenge lies in turning those leads into paying clients. Effective law firm lead conversion requires a coordinated strategy that connects intake, communication, and client experience. This blog outlines how divorce and family law firms can strengthen their conversion systems through […]

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Trick or Trap? How Spam Reviews and Bots Can Cost Your Firm

Trick or Trap? How Spam Reviews and Bots Can Cost Your Firm

Email, Google, Marketing, Reputation Management, SEO / By

Executive Summary Online reputation is one of the most valuable assets your law firm owns. However, it’s also one of the easiest targets for bad actors. Law firms that are receiving spam reviews or gaining spam leads from bots are a growing problem that can quietly undermine your marketing strategy. Fake reviews can scare away

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The Hidden Dangers of Overusing AI in Your Law Firm

The Hidden Dangers of Overusing AI in Your Law Firm

Google, Marketing, SEO, Technology, Website / By

Executive Summary AI in law firms is becoming a powerful tool for streamlining operations and scaling marketing. However, when overused, it creates serious risks, including inaccurate legal work, ethical compliance issues, confidentiality concerns, generic marketing content, SEO penalties, and wasted ad spend. This blog explores the most common dangers of relying too heavily on AI

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Marketing Mistakes That Are Costing Your Law Firm Clients Right Now

7 Marketing Mistakes That Are Costing Your Law Firm Clients Right Now

Content, Email, Marketing, PPC, Reputation Management, SEO, Social Media, Website / By

Executive Summary Legal expertise alone isn’t enough to grow a thriving law firm anymore. In today’s digital-first world, you need smart, strategic, and consistent marketing for law firms to stay visible, build trust, and convert leads into paying clients. The problem is most law firm owners are making marketing mistakes that are quietly draining their

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Stop Losing Leads: Why Your Law Firm Website Isn’t Converting (and How to Fix It)

Stop Losing Leads: Why Your Law Firm Website Isn’t Converting (and How to Fix It)

Marketing, SEO, Website / By

Executive Summary Is your law firm website attracting visitors but failing to turn them into clients? If so, you are not alone. Many divorce and family law firms face this challenge, often despite significant investments in marketing. This blog explores why law firm websites fall short on conversions and provides actionable solutions. From weak calls

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Law Firm AI BS – The Truth About Artificial Intelligence for Lawyers

Law Firm AI BS – The Truth About Artificial Intelligence for Lawyers

Marketing, Reputation Management, Technology / By

Artificial intelligence for lawyers is evolving fast. We now live in a world where you’re scrolling through LinkedIn, wondering whether the person in that video is a real person or an AI-generated avatar. And every week, a new law firm AI tool is marketed to attorneys with bold claims: automated intake, hands-free marketing, smarter case

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Content Decay: Why Your Top-Performing Pages Might Be Losing Traffic

Content Decay: Why Your Top-Performing Pages Might Be Losing Traffic

Content, Marketing, SEO, Website / By

Your law firm’s website may have once had a blog post or service page that brought in a steady stream of leads. But if you’ve noticed traffic has dropped and you’re not sure why. Your law firm’s websitecould be experiencing content decay. Understanding content decay and the reasons for organic traffic loss can help you

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