Brooke Mathieu

Brooke Mathieu is the Senior Content Marketing Manager for US Legal Marketing Group providing expertise in digital content creation. From design to execution she provides a creative perspective on creating unique and memorable content.

Brooke Mathieu
Google Gemini Vs. ChatGPT

Gemini vs. ChatGPT4: Which AI Does it Better?

Artificial intelligence has transformed the way we work, research, create, and so much more. Whether you’re a professional or just curious, AI can be utilized by just about anyone. Since ChatGPT first stepped on the scene in 2022, it seems like everyone is trying to create their own version of artificial intelligence. However, ChatGPT has […]

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Evergreen Content vs. Timely Content: Striking the Right Balance for Your Law Firm

Evergreen Content vs. Timely Content: Striking the Right Balance for Your Law Firm

Capturing the attention of prospective clients for attorneys is not just beneficial—it’s essential. Content marketing serves as a powerful tool in this endeavor, allowing law firms to rise above the noise by offering insights that are not only valuable but also relevant and consistently engaging. At the intersection of informational richness and strategic visibility lies

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2025 Facebook Ads for Law Firms: Targeting Changes You Need to Know About

Social media has changed immensely since 1997 when the first social media platform, SixDegrees, launched. It seems like every year there are more and more updates on every digital platform including social channels. Staying abreast of platform updates is crucial for maintaining an effective marketing strategy. Meta platforms which include Facebook and Instagram, have announced

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4-law-firm-growth-trends

4 Law Firm Growth Trends to Focus on in 2025

Growth is a common goal for many businesses, especially law firms. Investing in resources and strategies that will scale with your firm is crucial to growing a successful law firm, not just in 2025, but for the years to come as well. If you desire to grow your law firm, it is important to understand growth

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7-Reasons-Your-Law-Firms-Content-Sucks

7 Reasons Your Law Firm’s Content Sucks

Content is king, not just in the world of legal services, but in the competitive digital marketing world as a whole. For law firms, crafting effective and engaging content is not just a matter of online presence—it’s a strategic necessity to attract and retain clients. However, creating impactful legal service content is often easier said

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3-facebook-scams-law-firms-should-beware-of

3 Facebook Scams Law Firms Should Beware Of

In today’s digital age, the number of scams permeating the virtual world has seen a worrying surge. While phone scams and email scams are still very much prevalent, social media scams on Meta are becoming more common and more creative. Facebook, which transitioned under Meta’s banner, is rife with scam artists targeting unsuspecting victims. Like

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inbound-2023-rethinking-marketing-strategies-in-the-age-of-ai

Inbound 2023: Rethinking Marketing Strategies in the Age of AI Generation

In the fast-paced world of digital marketing, staying ahead of the curve is not just a choice; it’s a necessity. This year, I had the incredible opportunity to immerse myself in the epicenter of marketing innovation at Inbound 2023, presented by Hubspot. I was able to hear from industry leaders like Neil Patel, Nancy Harhut,

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