Google offers an array of digital marketing tools to businesses that can significantly contribute to the success of their online presence and digital marketing efforts. Here are five Google tools that every law firm should consider embracing for success, if you haven’t already: 1. Google Ads Google Ads can be one of the most powerful […]
5 Google Tools Every Law Firm Should Embrace for Success Read More
Pablo Picasso famously said, “Good designers copy, great designers steal.” The same can be said for legal marketing. I was recently watching the Netflix documentary about JUUL that spoke to their early advertising creative that was comparable to Apple. This reminded me of “the law of mind” from The 22 Immutable Laws of Marketing (by
4 Ways to Monitor Your Competitor’s Legal Marketing Read More
A well-known legal marketing professional recently sent an email about PPC marketing saying, “If you’re a high-end divorce attorney, it’s almost $50 per click.” This shocked me as we manage six-figures of monthly Google Ads spend across the largest markets in the country and in our accounts, cost-per-click (CPC) are half of that. Now before
How Much Should Divorce Law Firms Spend on PPC Marketing Read More
In the legal world, rivalry is often viewed as a double-edged sword – a potential threat to be avoided, or a catalyst for growth and success. Yet, hidden within the challenges of competing with a worthy rival lies an untapped potential that every law firm should explore. At US Legal Marketing Group and US Legal Marketing Group,
Why Every Law Firm Needs a Worthy Rival Read More
When Google introduced Local Services Ads for divorce attorneys in March 2021 many marketers were fast to recommend this new PPC advertising option to lawyers looking to generate more calls. The problem is that few had experience using these ads for family law search terms and none had data to support their recommendations. At US
5 Tips for Optimizing Google Local Services Ads for Divorce Attorneys Read More
To determine your law firm’s advertising budget, research and careful planning are required. In the case of US Legal Marketing Group Co-Founder and CEO of US Legal Marketing Group, David Crum Esq., that’s especially true when for the first time in his 27-year legal career, his firms are forecasted to spend over one million dollars on advertising
$1,000,000 Divorce and Family Law Firm Advertising Budget Read More
