Marketing Archives - Page 17 of 17 - US Legal Marketing Group

An Optimized Website for Attorneys: How to Drive More Traffic and Qualified Leads

If you’re an attorney, then you know that having an optimized website is crucial to your success in today’s world. Not only does it help you rank higher in search engine results pages (SERPs), but it also helps improve your search engine optimization (SEO) and it helps potential clients find you online. Search engines make […]

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Google My Business Update and What It Means to Law Firms

Google, SEO / By Brent Harkins

While the announcement came in November 2021 that Google My Business was being retired, it wasn’t the first time such an announcement had occurred. Google Places and Google Local are predecessors of the same platform that had gone through similar rebranding and now Google Business Profile has gone live to users in place of the

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Content marketing concept with person using a laptop in a chair

14 Divorce & Family Law Content Examples We Love

Content / By Brooke Mathieu

Content is a key part of any marketing strategy no matter what industry you are in. To market a product or service you need to have content, but not just any type of content. You need to have relevant content. As a Divorce & Family Law practice you wouldn’t want to market to just anybody

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US Legal Marketing Group founders Brent Harkins David Crum

25 Years of Practicing What We Preach

Marketing / By Brooke Mathieu

It all started 25 years ago when CEO David Crum, Esq. founded his first law firm, New Mexico Legal Group, after arriving in the land of enchantment at the bright age of 26. His practice would specialize in Divorce & Family Law and eventually grow from one practice into a national presence as US Legal

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does super lawyers help your law firm grow

The Truth About Super Lawyers

Reputation Management / By Brent Harkins

It’s easy to be an award-winning attorney these days, you just have to be willing to open your wallet. There are countless empty awards that are created by deceptive companies looking to generate revenue and take advantage of attorneys trying to garner prestige. Many even take it a step further offering plaques, mugs, and other

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How to Get Calls From Facebook Ads for Law Firms

PPC / By Brent Harkins

Getting someone on the phone these days can be challenging. With communication preferences trending towards text and email, the value of a phone call to a law firm has risen greatly. It is relatively easy to get a prospect to interact with a webchat for example but the quality of that conversation is generally low.

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A Marketing Rollercoaster: How Google Paid Search Can Take You to the Promised Land or to the Poor House

Google / By David Crum, Esq.

Watching the Competition Crash and Burn It happened again just last month. Our CMO, Brent Harkins, let me know that the cost of our pay-per-click search campaigns (PPC) with Google had just spiked in a major way in one of our local markets. “What gives?” I asked. “Do Larry and Sergey need a few extra

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