Brooke Mathieu

10-AIs-for-Law-Firms-That-Will-Increase-Effeciency-and-Transform-Your-Practices

10 AIs for Law Firms That Will Increase Efficiency and Transform Your Practices

Content, Marketing, SEO, Website / By Brooke Mathieu

Welcome to the future of the legal industry, where the power of artificial intelligence (AI) is reshaping the way law firms and businesses everywhere operate. As technology continues to advance at an unprecedented pace, AI applications are making their mark, revolutionizing traditional practices and unlocking new possibilities for law firms worldwide. From streamlining labor-intensive tasks […]

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Is Avvo a Go or a No?

Marketing, Reputation Management / By Brooke Mathieu

What is Avvo? If you’re an attorney, you’ve probably heard of Avvo, along with SuperLawyers, Nolo, or Justia. All of these companies are attorney directories. Just like you go to Yelp to make a decision about which restaurant to choose or Google reviews to choose which business to trust with the service you need to

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Facebook Ads for Attorneys: The Good, the Bad, and the Fine Print

Facebook, Marketing, Social Media / By Brooke Mathieu

With over 2.7 billion monthly active users, Facebook is a powerful advertising platform for businesses of all sizes. This can be especially true for attorneys and law firms. Running Facebook ads for attorneys can be quite lucrative, due to a much lower cost per lead than using Google Ads. However, navigating the potential ethical pitfalls

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Marketing to Specific Niches in the Divorce & Family Law Market: High Networth Clients, LGBTQ+ Couples, and Military Couples

Marketing to Specific Niches in the Divorce and Family Law Market: High Net Worth Clients, LGBTQ+ Couples, and Military Couples

Facebook, Google, Marketing, SEO, Social Media, Website / By Brooke Mathieu

The divorce and family law market is a complex and diverse industry, with various niches that require specialized marketing strategies. As a divorce and family law attorney the unique challenges of marketing to high net-worth clients, LGBTQ+ couples, and military couples is something you’ll definitely have to face if you haven’t already. Each of these

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Why Attorneys Shouldn’t Always Trust Facebook

Facebook, Marketing, Social Media / By Brooke Mathieu

Over the years Facebook has become more than just a platform for friends to connect with each other on. Now businesses can connect with clients and customers all over the world. Facebook can certainly be a great place for law firms to interact with current and potential new clients whether it is through organic posts

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Boosting Posts on Facebook vs. Using Facebook Ads

Content, Marketing, Social Media / By Brooke Mathieu

When you’re running a law firm you want to make the most of your advertising budget by reaching the right audience. With so many options available on Facebook, it can be difficult to decide whether to boost posts or create paid advertisements. Both can be good options, but it’s important to know that neither are

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Should Attorneys Use TikTok?

Content, Marketing, Social Media / By Brooke Mathieu

There is no doubt that social media has had a profound impact on the legal profession. In recent years, we have seen attorneys using Facebook, Twitter, and even LinkedIn to build their brands and connect with potential clients. But what about TikTok? Should attorneys be using this app to market their services? There’s no doubt

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Law Firm Social Media in 2023: What to Know & What to Spend

Law Firm Social Media in 2025: What to Know & What to Spend

Marketing, Social Media / By Brooke Mathieu

Things are moving faster than ever in the digital world. Social media in 2025 won’t look the way it did in 2024 and it probably won’t look the same at the end of 2025 as it did in the beginning of the year. From algorithm updates, the latest trends, budgeting, to how you can gain

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