Brent Harkins

How Using Closed Captioning Can Make a Difference in Your Law Firm’s Content

Content, Marketing, Social Media / By Brent Harkins

Video content creation has spiked in popularity over the past several years with all the major platforms adapting to allow it and encouraging their users to share video content over traditional image-based posts. The sensational TikTok platform urged top competitors like Instagram and YouTube to roll out their own versions for sharing short, engaging video […]

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4 Reasons Why Your Law Firm Should Outsource Marketing

Content, Social Media / By Brent Harkins

To some, outsourcing may be thought of as lazy, but what if I told you that when outsourcing is done properly you can see better results, in less time, and all for lower costs than trying to specialize in everything? At US Legal Marketing Group, we have a proven growth model that has been effective

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$1,000,000 Divorce and Family Law Firm Advertising Budget

Consulting, Marketing / By Brent Harkins

To determine your law firm’s advertising budget, research and careful planning are required. In the case of US Legal Marketing Group Co-Founder and CEO of US Legal Marketing Group, David Crum Esq., that’s especially true when for the first time in his 27-year legal career, his firms are forecasted to spend over one million dollars

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2025 SEO Trends for Law Firms & Attorneys

Google, SEO / By Brent Harkins

SEO for divorce law firms has changed more in the last few years than it did in the decade prior. In the 2010s, search engine optimization was an area filled with black-hat practices of marketers trying to cheat or trick Google. And that worked for a while. With recent algorithm updates, we’ve seen numerous law

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Automating Your Law Firm Email Marketing

Email / By Brent Harkins

I was recently asked by Clio to be a guest speaker at their Legal Marketing Masterclass on Leveraging Emails to Engage Existing and New Clients. This was hosted by Michael Chasin who founded Lexicata which was eventually acquired by Clio and turned into Clio Grow. We were joined by Patricia de Fonte, an estate planning

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Divorce Marketing Campaign Strategy

Marketing / By Brent Harkins

When auditing divorce and family law firms’ marketing campaigns, we regularly return with questions of why. Why are you targeting certain individuals while not excluding others? Why aren’t you presenting an offer or value proposition in your ad copy? Why are you advertising on a specific platform? We don’t ask these to be intrusive, it

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Cadinal Concepts Awarded Best Legal Marketing Companies in Denver by Expertise

Best Legal Marketing Company in Denver

Marketing / By Brent Harkins

US Legal Marketing Group was proud to be selected as a top legal marketing company in Denver by Expertise.com for 2022. Expertise.com is an online directory that helps people find the best-qualified professional for their needs across 200+ industries in America, based on thorough research and analysis of more than 60k businesses monthly. In order

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Three Reasons Your Law Firm is Missing Out On Clients

Email, Google, Sales / By Brent Harkins

Your law firm is missing out on potential clients. You may not even realize it, but there are several factors that could be preventing you from attracting new business. Let’s assume that you advertise your legal services, have a decent website, the ability to schedule consultations, and bandwidth to take on new clients. All of

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