Brent Harkins

How Your Law Firm Can Automate Responses to Google Reviews with ChatGPT & Zapier

Google, Reputation Management, SEO, Technology / By Brent Harkins

Google Reviews are important to your law firm for many reasons; online reputation, social proof, and local SEO being a few. For family law firm SEO and the Google Map Pack, the three most important ranking factors are relevance, distance, and prominence. Relevant outcomes pertain to those that closely align with the search inquiry. Hence, […]

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2023 Digital Marketing Trends that are Likely to Stay Trending in 2024

2024 Digital Marketing Trends That Are Likely to Stay Trending in 2025

Marketing, SEO, Social Media, Website / By Brent Harkins

Digital marketing is an ever-evolving landscape with the introductions of new platforms, tools strategies, industry sunsets, and trends. Over the years we’ve seen some notable shifts and innovations that have transformed the way law firms and businesses operate online. As a divorce and family law marketing agency, US Legal Marketing Group aims to stay ahead

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5 Strategies For Law Firms To Engage Clients Through Content Marketing

Content, Marketing, SEO, Social Media, Website / By Brent Harkins

In today’s digital age, content marketing has become an essential strategy for every business, including divorce and family law firms. Law firms can effectively engage with their clients and build a strong online presence by leveraging the power of content marketing. This approach not only helps them provide valuable information to their clients, but also

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Why Every Law Firm Needs a Worthy Rival

Business Development / By Brent Harkins

In the legal world, rivalry is often viewed as a double-edged sword – a potential threat to be avoided, or a catalyst for growth and success. Yet, hidden within the challenges of competing with a worthy rival lies an untapped potential that every law firm should explore. At US Legal Marketing Group and US Legal Marketing Group,

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5 Effective Ways to Improve Your Law Firm SEO Through Content Marketing

Content, Marketing, SEO, Social Media, Website / By Brent Harkins

Search engine optimization (SEO) plays an extensive role in enhancing online visibility and driving organic traffic to websites. While numerous divorce attorney SEO strategies and techniques exist, content marketing stands out as a powerful approach to boosting search rankings. By aligning SEO and content marketing efforts, businesses can improve their online presence, attract more visitors,

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The 11 Steps to Develop a Winning Divorce and Family Law Brand Strategy

Content, Marketing, SEO, Social Media, Website / By Brent Harkins

Building a strong brand is essential for divorce and family law firms seeking to establish a competitive edge in the legal industry. A well-defined divorce and family law firm brand strategy helps convey expertise, builds trust, and attracts and converts leads into potential new clients. Whether your law firm has been around for decades or

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Creating Multiple Forms of Content For Your Law Firm From One Idea

A Tailored Content Marketing Strategy For Your Law Firm – Creating New Content and Utilizing Existing Resources

Content, Marketing, Social Media / By Brent Harkins

In today’s competitive legal market, effective marketing for your divorce and family law firm is a necessity to stand out and attract potential clients. Content marketing is one of the most powerful tools a law firm can use to establish ethos, build trust, and increase its online presence. However, it can be challenging to constantly

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5 Tips to Google Local Services Ads for Divorce Attorneys

5 Tips for Optimizing Google Local Services Ads for Divorce Attorneys

Google, Marketing, PPC / By Brent Harkins

When Google introduced Local Services Ads for divorce attorneys in March 2021 many marketers were fast to recommend this new PPC advertising option to lawyers looking to generate more calls. The problem is that few had experience using these ads for family law search terms and none had data to support their recommendations. At US

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