Brent Harkins

Brent Harkins is the Co-Founder and CMO of US Legal Marketing Group providing expertise in full-stack digital marketing for law firms. Part marketing technologist, part content creator, he is passionate about building thoughtful user journeys that bring value to consumers through compelling messaging and experiences.

US Legal Marketing Group CMO Co-Founder Brent Harkins
AI vs Google: The Future of Law Firm Search Marketing

AI vs Google: The Future of Law Firm Search Marketing

Marketing, SEO / By

Key Takeaways AI is reshaping how prospects gather information, but Google remains the dominant driver of high-intent traffic and client acquisition for family law firms. Organic traffic patterns are evolving, which makes diversification across paid search, SEO, social media, email, and referral marketing essential for long-term stability. The firms that will continue to grow are […]

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US Legal Marketing Group

Cardinal Concepts is Now US Legal Marketing Group

Marketing / By

We’re excited to announce that Cardinal Concepts is rebranding to US Legal Marketing Group! Why the change? Because we’re more than just an agency—we’re a trusted marketing partner for law firms, built from the inside out of our legal practice. Our strategies aren’t just theories; they’re the same ones that helped scale CEO David Crum’s

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4 Reasons Your Law Firm Isn't Converting Leads

4 Reasons Your Law Firm Isn’t Converting Leads

Email, Marketing, PPC, Sales, Technology / By

Law firms are only as profitable as their client acquisition allows them to be.It is critical that attorneys capitalize on every prospective client lead possible. Legal lead generation can come in many forms, from proprietary leads through referrals, PPC, SEO, or social media to purchased leads from companies like Martindale Nolo (which we do not

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Local Services Ads Introduced to Google Maps for Attorneys

Local Services Ads Introduced to Google Maps for Attorneys

Google, PPC / By

Attorneys have been able to advertise within Google’s local map pack search results through Google Ads by using the location assets feature to show local search ads. Having Google Ads display in the map has resulted in limited impressions in our experience, that will be changing with the introduction of Local Services Ads. Google Enhances

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