Executive Summary Over the years, we’ve reviewed more Google Ads accounts than I care to count, and for too many law firms, the results are terrifying: High spend, low ROI Intake teams buried in junk leads Campaigns on autopilot with no accountability It’s a recurring terror we call The Nightmare on PPC Street. And it’s not […]
Nightmare on PPC Street Read More
We’re excited to announce that Cardinal Concepts is rebranding to US Legal Marketing Group! Why the change? Because we’re more than just an agency—we’re a trusted marketing partner for law firms, built from the inside out of our legal practice. Our strategies aren’t just theories; they’re the same ones that helped scale CEO David Crum’s
Cardinal Concepts is Now US Legal Marketing Group Read More
Law firms are only as profitable as their client acquisition allows them to be.It is critical that attorneys capitalize on every prospective client lead possible. Legal lead generation can come in many forms, from proprietary leads through referrals, PPC, SEO, or social media to purchased leads from companies like Martindale Nolo (which we do not
4 Reasons Your Law Firm Isn’t Converting Leads Read More
Attorneys have been able to advertise within Google’s local map pack search results through Google Ads by using the location assets feature to show local search ads. Having Google Ads display in the map has resulted in limited impressions in our experience, that will be changing with the introduction of Local Services Ads. Google Enhances
Local Services Ads Introduced to Google Maps for Attorneys Read More
Did you know video content is the world’s favorite form of social media content? We’ve experienced an increase of video content across all digital platforms, with a 232.6% increase in data volume of global internet video from 2016 to 2021. While these statistics are across a variety of industries, we can look at a case
The Data on Why Law Firms Need To Share Video Content in 2025 Read More
Having a strong digital presence in 2024 is a must for any business hoping to stand out amongst competitors, including divorce and family law practices. Your digital footprint is an excellent way to attract potential clients, build ethos, and remain competitive in saturated markets. As business operating costs, advertising costs, and the general cost of
Making the Most Out of Your Law Firm’s Digital Footprint Without Spending a Dime Read More
Starting in the wake of the COVID-19 pandemic beginning in 2020, the landscape of divorce and family law has undergone a seismic transformation, profoundly impacting both divorce attorneys and their clientele. As the world grappled with unprecedented challenges, the intricacies of relationships were brought to light, prompting a reevaluation of marriage dynamics and family structures.Â
2025 Marriage and Divorce Trends Changing the Family Law Market for Attorneys Read More
Law firms have to constantly seek innovative ways to stand out and attract new clients. One powerful tool in this quest is leveraging your client’s law firm reviews. Client testimonials are not just feedback; they’re a testament to your firm’s expertise, trustworthiness, and the quality of service you provide. When utilized effectively on social media,
