Can I Do My Own Law Firm Marketing? What Works and When to Hire an Expert

Running a successful law firm requires more than just delivering great legal services—it also means mastering law firm marketing, standing out from local competitors, and creating a strong digital presence. From attracting new clients to staying top-of-mind with former ones, marketing plays a critical role in growing your legal practice. But here’s the big question: Should you handle your own law firm marketing, or is it smarter to bring in an expert? The truth is, it really depends on what you want your law firm to become. Do you want to stay small or work as a solo practitioner or are you hoping to have a practice with multiple attorneys? Here’s when it makes sense to DIY legal marketing.

When DIY Legal Marketing Works for Law Firms

There’s a time and place for doing your own marketing—especially early on. If you’re just starting your firm and cash flow is tight, it’s completely reasonable and financially responsible to handle basic marketing tasks yourself. Managing your own social media, word-of-mouth referrals, and creating website content can help you build visibility without breaking the bank, but it does require a significant amount of time and energy to do it well.

DIY legal marketing can work well if:

• You have time to dedicate to learning and managing platforms like Google Ads, YouTube, and Facebook.
• You’re a solo practitioner in a hyper-local market and just need basic exposure.
• You enjoy writing and can commit to creating blogs, emails, and videos consistently without additional help.
• You’re in a slow period or just getting started and need to build a foundational marketing presence.

That said, doing your own law firm marketing can become a double-edged sword. The reality is: marketing takes time, expertise, and consistency—all of which are in short supply when you’re juggling active cases, client consultations, and court dates. Many attorneys start with good intentions, only to end up with outdated websites, abandoned blogs, or ads that spend money without delivering results.

The biggest downsides of DIY marketing are opportunity cost and burnout. Every hour you spend writing a blog post, tweaking your website, or trying to decode SEO is an hour not spent doing what you do best: practicing law and serving clients.

When to Hire a Law Firm Marketing Expert

Once your firm is stable—or if you’re looking to scale—hiring a professional team becomes less of an expense and more of a smart investment. The right marketing partner will free up your time, help you avoid costly mistakes, and deliver effective results faster.

It makes sense to hire help when:

• You’re too busy to consistently manage marketing on your own.
• You’re spending money on ads but not seeing ROI.
• Your leads have plateaued or declined.
• You want to build a long-term, sustainable strategy.
• You’re ready to scale but need guidance on how to do it the right way.

A professional legal marketing agency can help you with everything from SEO and PPC to website optimization, social media, video content, and email campaigns. But not all agencies are created equal—and it’s important to work with one that truly understands the ins and outs of the legal industry.

That’s where we come in.

Why Law Firms Choose US Legal Marketing Group as Their In-House Marketing Team

At US Legal Marketing Group, we don’t just market law firms—we run them. Unlike traditional agencies that juggle dozens of industries, our focus is singular: legal marketing that drives real results for attorneys. We operate as an in-house marketing team for our clients, managing their strategy, execution, and performance with the same dedication we bring to our own firms.

Here’s what sets us apart:

We actively run and grow our own law firms, US Legal Groups, so we’re not just talking theory—we’re using proven tactics that work for us every day across various markets.

Our CEO, David Crum, is a seasoned criminal and family law attorney with over 25 years of experience practicing law and running his own law firms. We understand your pain points, your caseload, and your clients. We know firsthand what works and what doesn’t, so you don’t have to waste your time on strategies that don’t drive results.

We build systems and campaigns tailored specifically to legal consumers, using language and targeting that resonates with your ideal clients.

We’re proactive partners. We track performance, optimize campaigns, and bring you ideas and solutions—not just reports.

When you work with us, you’re not outsourcing your marketing to some faceless team—you’re gaining a team that’s embedded in the legal world and as committed to your success as you are.

Ready to Take the Next Step?

If you’re still trying to juggle your marketing on top of running your firm, it’s time to ask yourself a hard question: Is DIY legal marketing still serving you?

At US Legal Marketing Group, we’re here to help you stop guessing and start growing. Whether you’re ready to hand off your marketing completely or just need a trusted guide to take things to the next level, we’re ready to step in and act as your in-house law firm marketing team.

Let’s talk about how we can build your brand, generate more leads, and give you back your time. Schedule a free consultation today—because your future firm deserves more than DIY.