Brent Harkins

5 Effective Ways to Improve Your Law Firm SEO Through Content Marketing

Content, Marketing, SEO, Social Media, Website / By Brent Harkins

Search engine optimization (SEO) plays an extensive role in enhancing online visibility and driving organic traffic to websites. While numerous divorce attorney SEO strategies and techniques exist, content marketing stands out as a powerful approach to boosting search rankings. By aligning SEO and content marketing efforts, businesses can improve their online presence, attract more visitors, […]

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The 11 Steps to Develop a Winning Divorce and Family Law Brand Strategy

Content, Marketing, SEO, Social Media, Website / By Brent Harkins

Building a strong brand is essential for divorce and family law firms seeking to establish a competitive edge in the legal industry. A well-defined divorce and family law firm brand strategy helps convey expertise, builds trust, and attracts and converts leads into potential new clients. Whether your law firm has been around for decades or

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Creating Multiple Forms of Content For Your Law Firm From One Idea

A Tailored Content Marketing Strategy For Your Law Firm – Creating New Content and Utilizing Existing Resources

Content, Marketing, Social Media / By Brent Harkins

In today’s competitive legal market, effective marketing for your divorce and family law firm is a necessity to stand out and attract potential clients. Content marketing is one of the most powerful tools a law firm can use to establish ethos, build trust, and increase its online presence. However, it can be challenging to constantly

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5 Tips to Google Local Services Ads for Divorce Attorneys

5 Tips for Optimizing Google Local Services Ads for Divorce Attorneys

Google, Marketing, PPC / By Brent Harkins

When Google introduced Local Services Ads for divorce attorneys in March 2021 many marketers were fast to recommend this new PPC advertising option to lawyers looking to generate more calls. The problem is that few had experience using these ads for family law search terms and none had data to support their recommendations. At US

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10 Content Marketing Ideas For Your Law Firm

Content, Marketing, Social Media / By Brent Harkins

10 Content Marketing Ideas For Your Law Firm Social media algorithms are always evolving and constantly changing the way they display content to their users. As marketers, we need to keep up with not only the algorithm changes but also the changing functionality of various resources and platforms. While I can not tell you a

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A Less Time-Consuming Approach to Instagram for Law Firms

Content, Marketing, Social Media / By Brent Harkins

Social media has become an integral part of our daily lives, and it is no secret that it has a significant impact on the way businesses interact with their clients. This is especially true for law firms, which rely heavily on their reputation and credibility to attract new clients. In 2023 with a wide variety

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Is Martindale-Nolo Pay-Per-Lead Program Worth It?

Marketing / By Brent Harkins

If you’re an attorney, you’ve likely been contacted by a Martindale representative about one of their many services. In business for 155 years, the parent company of Martindale Hubbell built a strong reputation in the legal industry with their ability to connect lawyers and consumers of legal services. A lot has changed since 1865 and

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Multigenerational Marketing for Divorce and Family Law Firms

Content, Marketing, Social Media / By Brent Harkins

It can be easy to think if you post the video with the most shares or the picture with the most likes that you are successful in your social media efforts. Sure, this might be a solid KPI approach for a beauty influencer, but is popularity on the internet the only thing your law firm

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