Women Lawyers Dominating Avvo and Super Lawyers: How to Earn Your Spot

Women lawyers are rising to the top, earning recognition for their expertise, leadership, and commitment to justice. As we celebrate Women’s History Month, it’s the perfect time to highlight how female attorneys are making their mark on platforms like Avvo and Super Lawyers. These attorney listing services can elevate your professional profile, boost your credibility, and help potential clients find you. But how do they work, and which platform offers the best benefits? In this guide, we’ll break down the differences between Avvo and Super Lawyers, explain how to get listed, and discuss whether investing in attorney listing services is truly worth it.

Which Platform is Better: Avvo vs. Super Lawyers?

Both Avvo and Super Lawyers provide attorneys with visibility and credibility, but they operate differently.

Avvo: Avvo is a widely used online legal directory that provides ratings for attorneys based on their experience, client reviews, and professional achievements. Every attorney receives a score from 1 to 10, with higher ratings reflecting stronger credentials. Avvo also allows attorneys to answer legal questions from potential clients, further enhancing their reputation.

Super Lawyers: Super Lawyers is a peer-nominated rating service that recognizes outstanding attorneys across various practice areas. Selection is based on peer recognition, professional achievement, and independent research. Unlike Avvo, which allows any attorney to create a profile, Super Lawyers only lists attorneys who are selected through its evaluation process.

Which is better?

If you want to be found by potential clients searching for legal help, Avvo may offer more accessibility and immediate exposure.

If you’re looking for prestige and peer recognition, Super Lawyers carries more weight, as it requires nomination and selection.

Many attorneys benefit from maintaining a presence on both platforms, leveraging Avvo’s accessibility and Super Lawyers’ prestige to build a well-rounded professional image.

How to Get Listed on Avvo

Creating an Avvo profile is straightforward, and every licensed attorney is automatically assigned a profile. To optimize your listing, follow these steps:

• Claim Your Profile – Visit Avvo.com and search for your name. If you’re already listed, claim your profile. If not, create a new one.
• Complete Your Profile – Fill out your education, work experience, practice areas, awards, and certifications. The more detailed your profile, the higher your rating.
• Request Client Reviews – Positive client feedback boosts your rating and credibility.
• Earn Peer Endorsements – Ask colleagues to endorse you, as peer recognition impacts your rating.
• Answer Legal Questions – Engage with potential clients by providing helpful answers in Avvo’s Q&A section.
• Keep Your Profile Updated – Regularly update your information to ensure accuracy and relevance.

How to Get Listed on Super Lawyers

Unlike Avvo, Super Lawyers does not allow attorneys to create their own listings. Instead, attorneys must be nominated and go through a selection process. Here’s how to improve your chances of being listed:

• Meet the Eligibility Criteria – Super Lawyers selects attorneys with high peer recognition and professional achievement.
• Get Nominated – Attorneys are nominated by peers, third parties, or identified through independent research.
• Pass the Evaluation Process – Nominees are evaluated on 12 indicators, including verdicts, experience, honors, and pro bono work.
• Undergo Peer Review – Candidates are reviewed by a panel of top-rated attorneys.
• Make the Final Cut – Only the top 5% of attorneys in each state are selected annually.

To increase your chances, focus on building strong professional relationships, earning awards, and maintaining a positive reputation in your field.

How to Get Recognized on Super Lawyers and Avvo

Getting listed is one thing, but gaining recognition on both platforms and standing out requires strategic effort. Here’s how to maximize your visibility and credibility on both Super Lawyers and Avvo:

Build a Strong Reputation

Consistently deliver excellent legal services and establish yourself as a thought leader in your practice area.

Engage With the Legal Community

Attend networking events, legal conferences, and industry panels to connect with peers who may nominate you for Super Lawyers.

Leverage Client Reviews

Encourage satisfied clients to leave detailed, positive reviews on Avvo. High ratings can boost your profile’s credibility.

Showcase Your Achievements

Keep your profile updated with recent case successes, awards, and professional recognitions.

Contribute to Legal Publications

Writing articles for legal blogs or journals can establish authority in your field and increase your chances of recognition.

Answer Legal Questions on Avvo

Regularly responding to legal inquiries on Avvo’s Q&A section can enhance your visibility and showcase your expertise. Actively maintaining your presence and demonstrating excellence, will help you maximize your chances of being recognized as a top attorney on both platforms.

Is Paying for Attorney Listing Services Worth It?

Many attorney listing services offer paid promotions that claim to increase visibility and attract more clients. While this may seem appealing, the return on investment is often questionable.

Pros of Paid Listings:

• Increased visibility on listing platforms
• Higher rankings in directory search results
• Potential lead generation

Cons of Paid Listings:

• Expensive with no guaranteed return
• Clients often rely on referrals, reviews, and direct searches instead
• Limited impact on overall law firm marketing strategy

We’ve paid thousands of dollars for attorney listing services in the past for our own law firms and never reaped any rewards. While investing in paid attorney listings is a great way to light money on fire, it isn’t a great way to grow your practice. Having an organic profile on platforms like Avvo and Super Lawyers is beneficial, but save your marketing spend for Google ads and social media ads we’ve had better results taking this approach instead. US Legal Marketing Group specializes in helping attorneys stand out through custom marketing strategies that go beyond simple directory listings. Contact us today to learn how we can elevate your law firm’s online presence and client acquisition strategy.