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Check out the latest news and insights from US Legal Marketing Group Marketing.
The Busy Lawyer’s Guide to Marketing
Executive Summary Running a law firm is more than a full-time job. Between court appearances, client meetings, and managing a team, most attorneys don’t have hours to spend learning about marketing. But the truth is, law firm marketing isn’t optional if you want high-quality leads, steady revenue, and a growing ...
Is AI Haunting Your Law Firm’s SEO?
Executive Summary Is AI quietly stealing clients from your law firm before they even reach your website? Google’s AI-powered search features now provide answers before users ever click. For attorneys, it can feel like a ghost haunting hard-earned SEO results. This blog explains how AI is reshaping law firm SEO, ...
The Hidden Dangers of Overusing AI in Your Law Firm
Executive Summary AI in law firms is becoming a powerful tool for streamlining operations and scaling marketing. However, when overused, it creates serious risks, including inaccurate legal work, ethical compliance issues, confidentiality concerns, generic marketing content, SEO penalties, and wasted ad spend. This blog explores the most common dangers of ...
Why Topical Authority is the Digital Equivalent of Legal Precedent
Executive Summary Topical authority is the digital equivalent of legal precedent — a record of consistent, connected content that builds credibility with both search engines and clients. For law firms, especially in divorce and family law, it’s the difference between ranking on page one or being overlooked. At US Legal ...
Your Legal Blog Has 3 Seconds to Impress: Here’s How Not to Blow It
Executive Summary For attorneys and law firm owners who write their own content, blog writing might feel simple at first. You know the law. You know the answers clients are searching for. But the truth is, the way you write matters just as much as the information itself. If your ...
Why Social Media for Law Firms Is More Important Than Ever in the Age of AI
Executive Summary In 2025, the way potential clients discover and evaluate law firms is rapidly changing. Artificial intelligence (AI) tools like Google’s AI Overviews now summarize legal information directly on search pages, reducing website traffic. Traditional SEO alone can no longer guarantee visibility. Social media for law firms has become ...