Will Chan, Author at US Legal Marketing Group

Will Chan

Will is an SEO strategist at US Legal Marketing Group, with over a decade of experience in Legal SEO. He helps law firms dominate search results through topical authority, structured content, and data-driven strategies. Will specializes in building content ecosystems that not only rank but also earn client trust. His work has supported law firms across the U.S. and Canada, giving him a unique perspective on how attorneys can dominate SEO in their local markets.

Why Topical Authority is the Digital Equivalent of Legal Precedent

Content, Marketing, SEO, Website / By Will Chan

Executive Summary Topical authority is the digital equivalent of legal precedent — a record of consistent, connected content that builds credibility with both search engines and clients. For law firms, especially in divorce and family law, it’s the difference between ranking on page one or being overlooked. At US Legal Marketing Group, we don’t just […]

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