Kirsten Hall

Kirsten Hall is the SEM Specialist for US Legal Marketing Group providing expertise in SEO strategy. From piecing together insightful data to driving growth she provides a thoughtful perspective on increasing your organic rankings across search engines.

kirsten hall
what is the dead internet theory

What the Dead Internet Theory Means for Legal Digital Marketing

Business Development, Email, Marketing, Reputation Management, Sales / By

Picture this: You’re scrolling through your favorite legal forum, catching up on the latest custody battles and property division laws, when suddenly, you realize something unsettling—every comment, every article, every “person” you interact with online might not actually be… well, real. Welcome to the Dead Internet Theory, a bizarre yet oddly fascinating conspiracy that suggests […]

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how to recover from google core updates

How to Recover from Frequent Google Core Updates

Content, Email, Marketing, PPC, Reputation Management, SEO, Social Media, Website / By

Law firm owners know the struggle of keeping their websites visible and competitive on search engines. With Google constantly tweaking its CORE algorithm, it can feel like you’re aiming at a moving target. Throw in the intense competition, and it’s no surprise many firms end up feeling frustrated, overwhelmed, and unsure about their next steps

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MozCon 2024: How New Information Will Shape AI, SEO & Social Strategies for Attorneys

MozCon 2024: How New Information Will Shape AI, SEO & Social Strategies for Attorneys

Marketing, SEO / By

It has been a crazy 10 months since the last MozCon happened in 2023. On top of all of the volatility that has happened in SEO and further use of AI, one of my favorite quotable moments from MozCon 2024 was from Garrett Sussman of iPullRank, “Google Leaks was not on my SEO bingo card,”

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